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Greater Detroit Area, Michigan United States

Adjucnt Faculty at College for Creative Studies

Advertising / Marketing / PR

Consumer Engagement Is The Holy Grail Of Brand Management. It's Personal. Consumers expect relevant experiences and meaningful interactions across all channels and devices. Engage your consumer within the context of their own needs, wants, interests and passions and they will be better advocates, more loyal and more profitable. Spark engagement… and you found the Holy Grail to satisfy a strategic imperative for generating enhanced corporate performance, including sales growth and superior competitive advantage and profitability. Ask, Listen, and Co-create Consumers are often far more complex than we can know. It has been my career to discover those needs, interpret that data and trans.