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Cincinnati Area United States

Brand Manager - P&G Global Digital Innovation

Advertising / Marketing / PR

I lead a global team in North America, Geneva, Paris, and Singapore. Leading P&G’s Brand website transformations for every Brand and country across the company to deliver best-in-class principles, win against key web performance metrics, enable easy online sales conversions, and save money via scale. Developed best-in-class desktop/tablet/mobile website wireframes to deliver a significant increase in online sales, make every website 100% mobile optimized (vs 28% today), and enable ratings and reviews on 100% of sites (vs. 30% today). Examples: 1.) www.gillette.com 2.) www.oldpsice.com 3.) www.ilovegain.com 4.) www.metawellness.com Redesigned a CRM and online loyalty program for a...