With 10 years+ industry experience in Search Neil had a successful exit in 2010 as the technical mind behind Just Search Ltd. He was then brought back as Group CTO for Getupdated Internet Marketing (Acquiring Company) as well as managing his own consultancy of SEO Mad Ltd. Having carried out strategies across Retail, Financial, Well-being, Travel and Gambling Verticals across markets from the UK, Ireland, France, Italy and Sweden he is well versed and shares these experiences internationally in his talks and seminars.