It all starts with a unique brand. Too often this critical step is taken for granted and companies just straight to advertising tactics to communicate.
/ˈ±ð°ì·ÉÉ™»å±ðÌ„/ will help your business identify your marketable strengths and your unique selling proposition and help you create an ownable position leading to a strategic brand plan. From there, the communication plan can be developed (where your advertising aligns to your strategy).
It sounds simple, and it actually can give you and your company focus - which will in turn make managing your marketing more simple.
It starts with a brand, and it should end with the brand too.