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Pakistan Pakistan

Associate Director- Strategy at Spectrum Y&R

Advertising / Marketing / PR

A Strategist with substantial experience in the following areas: Insights: Develop an understanding of consumers in markets across Asia and the ability to articulate their needs and motivations in the creative and media planning process. Monitor and interpret local cultural, economic and social trends relevant to the business.Closely follow best practices and new developments in technology and media, and their implications for communications strategy Strategy: Work with clients to determine the drivers of business growth, barriers to success, and to identify appropriate marketing objectives. Development of creative briefs and providing clear inspiring briefings to creative teams. Cont...