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London, United Kingdom China

Head of Strategy - China

Advertising / Marketing / PR

I have been lucky to work on marketing campaigns across the globe, and to live and work in Europe, North America and Asia. I have put together creative, social and media strategies for some of the largest brands in entertainment, luxury, beauty and FMCG categories. As someone digitally bred and fed, one thing I've learned is that despite all the talk of the town around "engagement", "permission" and "relationships", good old advertising is not dead. And that chocolate always makes your day better.