• Developing marketing strategies to build consumer preference and drive volumes
• Evaluating marketing budgets periodically including manpower planning initiatives and
ensuring adherence to planned expenses
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to
achieve market share metrics
• Conceptualizing and executing sales promotion schemes to increase the brand visibility
• Preparing management level reporting on the brand’s performance, needs and forecasts
• Managing development of all creative materials for brand to assure correct presentation of the
brand’s trade dress and accurate and effe