Shelby is the President and Head of Research at Trend Hunter. Awarded Top 30 Under 30 and WXN's Top 100 Most Powerful Women in Canada, she has been featured on BNN, TIME and Financial Post. She also has a regular column in the The Globe and Mail small business section and Marketing Magazine's consumer insights section. She's been a part of Trend Hunter's exciting exponential growth since 2009, which provides brands such as Nestle, Samsung and NBC Universal with custom trend research.