Personal Information
Organization / Workplace
Washington, District of Columbia United States
Occupation
SVP, Digital
Industry
Advertising / Marketing / PR
Website
About
My entire career has been focused on digital marketing, and I've moved some of the most entrenched, old-school organizations to embrace online as a key part of their marketing strategy. What I excel at is creating user-focused strategies that identify how to best integrate messaging with key engagement points, as opposed to chasing every new technology profiled in AdAge. To get these concepts executed, I realized early on that the lines between creative, planning, media, and account are very blurry online, and I've often had to play two or more of the key roles simultaneously, with creative as the foundation. My ability to match consumer insight with unique concepts led to extensive n...
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