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Bengaluru Area, India India

PROFESSOR at INTERNATIONAL SCHOOL OF MANAGEMENT EXCELLENCE, Bengaluru

Education

Shyam Prasad has 24 years of industrial and 8 years of teaching experience. He has been acknowledged consistently as one of the best management teachers by his pupils. His areas of specialization are Marketing, Corporate Strategy and study of Consumer Behaviour. He has more than two decades of industrial experience in Marketing and Sales. He has been honorary consultant in matters of Strategy and Marketing. He has won first prize in management case study/solving competition. He has written more than half dozen papers ranging from ethics in business to supply chain management. He has a book on ‘Advertising Management’ to his credit and is in the process of bringing out two books – one on ...