Personal Information
Organization / Workplace
Twickenham, United Kingdom United Kingdom
Occupation
Head of Customer Engagement at Shopa
Industry
Entertainment / Sports
Website
About
Available immediately for CRM projects.
I am a self confessed data geek with a good dose of commercial and marketing common sense. Love to work with dynamic and fast paced teams. I can be both hands on and strategic minded depending on what is required at the time.
I have been heading up CRM teams in different industries, always with a remit to grow the customer base and customer revenues. Specialist projects have included:
- Multi channel customer decisioning programs in the telco industry – through insights and continuous improvement I was able to improve monthly revenues by 80%
- Hybrid customer segmentation models used for customer targeting and insight driven proposition develop.
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