This document provides tips for hotels to optimize engagement with travelers through automated digital marketing strategies. It suggests using web tracking to create anonymous traveler profiles before they book, then personalizing messages based on their trip purpose. Automated updates can also keep travelers informed about upcoming hotel events and conferences. Social media posts and post-stay surveys help maintain engagement and gather feedback to improve the traveler experience. Text messaging enables quick resolution if issues arise during a traveler's stay.
2. Optimize information gathering with
web tracking
? Have anonymous profiles on your
next travelers before they signup.
? This way, when they do reach out
you already know where and what
theyre interested in.
3. Personalize Messages To Traveller
Needs
? Depending on the reason of the
travellers booking, automatically
send information about how you
can cater to it.
? Travellers receive targeted
messages telling them why youre
the best choice for their trip.
4. Fill Your Events & Conferences
? Automatically keep travellers
informed on your next event.
? Travellers stay reminded with
automated messages keeping
them in the loop.
5. Engage Travellers with Social Media
? Automated posts maintain strong
social media engagement.
? Keep visitors updated with fun and
informative posts.
6. Gain Feedback Directly
? Easily gain traveller feedback after
they have completed their stay.
? Travellers receive surveys to their
preferred method of contact,
making them feel engaged and you
confident youre getting the right
feedback.
7. Quickly Fix Traveller Issues
? Travellers can easily reach out and
notify you of any problems they
have.
? With a simple text message you
know what travellers need
assistance with issues.