I have more than 25 years of research experience incorporating environmental issues into production of arable and horticultural plant biomasses and implementation of the key issues of sustainable development into food and feed chain and rural entrepreneurship. Recently, I have been focusing my research more into consumer aspects, in order to find ways to communicate to clients of food chain and rural enterprises in a more sophisticated and constructive way. The taken challenge is to build up common understanding on environmental issues among stakeholders, comprehensively through chains of food production and rural services. The concrete tools in the research have been the demand-supply ch...