CRO Thinking
As CEO, you are responsible for making sure CRO Thinking is occurring as you are for the COO Thinking, CFO Thinking and CIO Thinking. Every other department has a strategy to meet corporate objectives. It is your job to make sure CRO Thinking is implemented across every department or you will have a huge hole in your plan. The end result is a revenue plan designed to create demand for your brand identity and integration of sales, marketing, customer service, engineering and finance departments which maximizes customer鈥檚 value perception of your offerings.
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