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Organization / Workplace
East Grand Rapids, Michigan United States
Occupation
Professor of Marketing/Consultant
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Education
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About
Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, the principal of Susan K. Jones & Associates, and an adjunct instructor at West Virginia University's IMC Master's Degree program. Ms. Jones launched her own firm in 1980, specializing in business-to-business, collectibles, catalogs, educational products, and financial services. She joined Ferris State in 1990.
At Ferris State, Ms. Jones teaches direct marketing, business-to-business advertising, advertising copy, advertising management, e-commerce marketing, and other marketing, advertising and public relations courses. She developed and leads Ferris State’s e-commerce marketing concentration. S...
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