Many brands say they want to stand out, to be truly differentiated, to really break through the clutter of the world. And the secret to achieving that is through one word: culture. Being apart of and even leading culture is one of the single, most important things I believe that brands need to do to be successful today.
Scouring the globe for the next cool thing, I'm always uncovering what’s soon to be happening in culture and finding ways to apply it to marketing strategies and innovation. With an MS in Advertising from Boston University in one hand and degrees in Art History and Film & Media Studies from UC Irvine in the other, I'm especially adept in the contextualization of cultura...