Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Senior Director, Head of Digital, McDonald's Canada
Industry
Advertising / Marketing / PR
Website
About
A seasoned digital marketing executive with a proven track record of leading transformation change at some of Canada's leading companies. Lara has passion for and a solid command of consumer technology and innovation across mobile, digital and social media, e-commerce and emerging technologies. She also has deep experience in evolving traditional business practices into digital models and orchestrating organizational change.
Acting with the drive and innovation of an entrepreneur, Lara has consistently built, developed and lead high performance teams that deliver superior results.
Specialties: Digital Transformation Strategy, Digital and E-commerce Leadership, Product Roadmap and Techno...
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