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Digital
Signage
Guide Line2008. 8. 26.
鞓レ櫢氙鸽敂鞏错寑
鞓る灅霅� 鞕€鞚胳澊 靸� 氤戩棎 雼搓波 雮橃槫霌�
臧€鞛� 鞓る灅霅� 氙鸽敂鞏� 欷� 頃橂倶鞚� 鞓レ櫢臧€
靸堧鞖� 順曧儨搿� 霌膘灔頃橁碃 鞛堨姷雼堧嫟 .
鞓來檾 Minority Report 鞐愳劀電�
氙鸽灅鞚� 鞓レ櫢毳� 霐旍韯鸽霅� , 鞛呾泊鞓侅儊鞙茧 , 臧滌澑
頇旊悳
氙鸽敂鞏措 氤挫棳欤缄碃 鞛堨姷雼堧嫟 .
鞚措煬頃� 鞛ル┐鞚�
鞚挫牅 毹� 氙鸽灅鞚� 鞚茧
鞚€
鞎勲嫏雼堧嫟 .
I never think
of the future.
It comes soon
enough.
- Albert Einstein
鈥�
鈥�
氙鸽灅電� 靸濌皝氤措嫟 牍Μ 鞖半Μ鞐愱矊 雼り皜鞓惦媹雼� .
Digital SignageDigital Signage
== 鞓レ櫢霃欖榿靸侅槬鞕鸽彊鞓侅儊
= DID (Digital Information
Display)
= Digital Outdoor
霐旍韯� 靷澊雼堨電� 鞎勳 攴� 氇呾弓鞚措倶 順曧儨臧€ 霘滊牱頃橁矊 鞝曤霅橃電� 鞎婌晿
鞀惦媹雼� .
Digital Signage
牍犽ジ 靻嶋弰搿� 歃濌皜
雲勲弰氤� 鞓レ櫢韺剱靾�
霐旍韯� 靷澊雼堨電� 斓滉芳 甑偞鞐愳劀霃�
牍犽ジ 靻嶋弰搿� 攴� 靾橂焿鞚� 電橃柎雮橁碃 鞛堨姷雼堧嫟 .
霐旍韯� 靷澊雼堨 臧€鞚措摐霛检澑
毹鸽Μ頃橂煬
臧� 霑�
鞁鞏措姅
歆戩棎靹滊弰
Digital Signage 歃濌皜 氚瓣步
鞐愲姅 臧勲灥頃橁矊 3 臧€歆€ 鞚挫湢臧€ 鞛堨姷雼堧嫟 .
Flat Panel Display 鞚�
臧€瓴� 頃橂澖
PDP Module Price Trend
200
5
200
6
200
7
50 鞚胳箻
42 鞚�
旃�
1,00
0
500
1,50
0
2,00
0
$
陆 鞚错晿
斓滉芳 氇囯厔臧�
鞚� 旮夓啀霃勲 鞚措臁岇姷雼堧嫟 .
03 雲勲 60 鞚胳箻 PDP 1,500 毵岇洂
鞚�
歆€旮堨潃 1/3 鞚� 500 毵岇洂雽€鞛呺媹雼�
Narrowcasting旮办垹鞚� 氚滊嫭搿� 甑鞝侅澑 韺剱霌�
臧勳潣
雱ろ姼鞗岉偣鞚� 臧€電ロ暣臁岇姷雼堧嫟 .
鞁犾劚鞛� 霃欕牓頇曤炒 , 氙鸽灅鞁滌灔靹犾爯
鞚� 氇╉憸毳� 臧€歆€瓿� 雽€旮办梾霌れ潣 霐旍韯� 靷澊雼堨 彀胳棳臧€ 臧€鞁滍檾霅橁碃
鞛堨姷雼堧嫟 .
Why
it does matter
順勳灛電� 霐旍韯胳偓鞚措媹歆€鞐� 雽€
頃�
氇呿檿頃� 旮办鞚� 鞐嗠姅 靸來櫓
攴鸽熂鞐愲弰 電橃柎臧€電�
霃欖榿靸� 鞝滌晥
靹�
韺愲嫧 旮办鞚�
頃勳殧頃╇媹雼�
鞏措枲頃� 霐旍韯� 靷澊雼堨臧€
膦嬱潃 瓴冹澑臧€鞐� 雽€頃�
膦嬱潃
Norm 鞚�
毵岆摛鞏�
攵�
頃�
鞖�
頃�
鞓�
靷�
雮�
牍�
毳�
毵�
鞎�
雮�
鞛�
電�
瓴�
雼�
雼�
攴鸽煬氅�
鞏措枲頃�
旮办鞙茧
甑秳頃�
靾� 鞛堨潉旯岇殧
Different Size15鈥�
63鈥�
鞖办劆 雼れ枒頃� 韥赴鞐� 鞚橅暣靹� 甑秳鞚� 臧€電ロ暕
雼堧嫟 .
LCD
PDP
Different
Screen
頂勲
鞝濏劙
PDP, LCD, 敫岆澕鞖搓磤 , 頂勲鞝濏劙
霌�
靻岇灛鞐� 鞚橅暅 甑秳鞚� 鞛堨潉 靾� 鞛�
鞙茧┌
瓿淀暛
靽柬晳氇办頃橃矤
Location
Venue
毵れ泊臧€ 鞙勳箻頃� 鞛レ唽 氚� 攴� 欷戩棎靹滊弰 韸轨爼 鞛レ唽
鞐� 霐半澕
甑秳鞚� 臧€電ロ暕雼堧嫟 .
Height & DistanceHeight & Distance
毵れ泊臧€ 鞙勳箻頃� 雴掛澊鞕€ 攴� 瓯半Μ鞐� 霐半澕靹滊弰 甑秳鞚� 臧€電ロ暕雼堧嫟 .
VS
雲胳稖雽€
靸�
霕愴暅 雲胳稖霅橂姅 韮€瓴熽臣 攴� 氩旍渼鞐� 鞚橅暅 甑秳鞚� 鞛堨潉 靾� 鞛�
瓿�
Turn-key Loop
鞖挫榿
氚╈嫕
頃� 甏戧碃欤缄皜 頃橂倶鞚� 毵れ泊毳� 霃呾爯頃橂姅 Turnkey 氚╈嫕瓿�
鞐煬 甏戧碃欤缄皜 頃� 甑鞌� 雮措炒雮措姅 Loop 氚╈嫕鞚� 鞛堨溂氅�
鞁滉皠
觳措鞁滉皠 , 云胳稖鞁滉皠
韮€瓴熿澊 毵れ泊 鞎烄棎 毹鸽霟� 鞛堧姅 鞁滉皠 氚� 頃橂倶鞚� 甏戧碃臧€ 雲胳稖霅橂姅 須熿垬 ,
鞁滉皠鞐� 霐半ジ 甑秳鞚� 鞛堨潉 靾� 鞛堨姷雼堧嫟 .
雲胳稖 牍勳毄
氍茧 , 甏戧碃牍勲姅 欷戩殧頃� 旮办鞚� 霅� 靾� 鞛堨姷雼堧嫟 .
牍勱祼鞝� 鞛� 霅橂姅 霐旍韯� 靷澊雼堨 6 膦呹臣
雼れ唽 鞓侅梾鞚� 鞏措牑鞖� 6 膦呾潉 牍勱祼頃� 氤挫晿鞀惦媹
雼� .
霐旍韯� 靷澊雼堨 臧€鞚措摐霛检澑
攴鸽灅靹� 雮措Π 瓴半
膦嬱潃 Digital Signage 霝€ ?
靹犿樃 , 瓿犼笁 歆赌鞐�
氇呿檿頃�
韮€瓴�
雸堧啋鞚挫棎
,
臧€旯濌矊
觳措鞁滉皠
云胳稖鞁滉皠
Empty mind
鞓侁淡 鞓レ櫢須岇偓鞐愳劀電� 鞚� 雼柎鞚� 臧曥“頃橁碃 鞛堨姷雼堧嫟 .
歃� , 靻岆箘鞛愱皜 氍挫棁鞚� 頃挫暭頃橂倶
臧堩敿毳� 氇混灐瓿� 鞛堧姅 氅嶍暅 攴� 靾滉皠鞚� 鞛レ唽鈥�
瓿犿檾歆�
霕愴暅 , 雮措Π 瓴半
韮愴儊旃� 鞎婌潃 Digital Signage 電� ?
5~8 順胳劆 , 鞝赌頇旍
雱堧 歆ъ潃 觳措鞁滉皠 , 云胳稖鞁滉皠
臧滌澑 DMB 霃勲灅 , 雱撿潃歆赌鞐� , 雮潃
頇旍
瓿犼笁 , 雽€響� 歆赌鞐�
氇呿檿頃� 韮€瓴�
雸堧啋鞚挫棎 , 臧€旯岇澊
觳措鞁滉皠 , 云胳稖鞁滉皠
瓿犿檾歆�
One more thing鈥�.
敫岆灉霌�
氇�
氙鸽敂鞏�
韸鬼檾
瓿奠韺�
靻岇灛
頃橂嫧鞛�
毵�
No Sound
Digital Signage
瓯办潣 雽€攵€攵�
靷毚霌滉皜 鞐嗢姷雼�
雼� .
They
Will not
look at it.
靷嫟 TV-CF 鞐愳劀
靷毚霌滉皜 鞐嗢溂氅�
靻岆箘鞛愳潣 鞁滌劆鞚� 鞛§晞
霊愱赴
鞏措牭鞀惦媹雼� .
頃滊矆 靷毚霌� 鞐嗠姅
鞓來檾毳� 靸侅儊頃� 氤挫劯鞖�
.
雼るジ 鞝戧芳氚╇矔
靷毚霌滉皜 鞐嗠嫟氅�
雼垳頃� 鞓侅儊鞚� 鞎勲媽
雼るジ 鞏错攧搿滌箻臧€ 頃勳殧頃橃 鞎婌潉
旯岇殧 ?
Different Contents
旮办〈鞚� TV-CF 毳� 攴鸽寑搿� 雮措炒雮挫 鞎婈碃 靸夒嫟毳� 氚╈嫕鞙茧 鞝勱皽頃� 頃勳殧
臧€ 鞛堨姷雼堧嫟 .
Who they are
Where they are
What they are doing
雿� 雮橃晞臧€ 毵れ泊臧€ 鞙勳箻頃� 瓿踌潣 韸轨劚瓿� 靻岆箘鞛� 頄夗儨毳� 韺岇晠頃橃棳
旎厫旄犽ゼ 毵岆摛鞏挫暭 雿旍毐 雿� 須臣臧€ 氚瓣皜霅橃 鞎婌潉旯岇殧 ?
雼れ潓鞚� 鞛愲電� 旎ろ敿牍堨棎靹� 雮措炒雮搓碃 鞛堧姅 霃欖榿靸� 頇旊┐鞛呺媹雼� .
氤挫嫓瓿� 頃滊矆 Digital Signage 電� 鞏措柣瓴� 雮橁皜氅� 膦嬱潉旯�
靸濌皝頃橃嫓電� 旮绊殞臧€ 霅橃棃鞙茧┐ 頃╇媹雼� .
霐旍韯� 靷澊雼堨 臧€鞚措摐霛检澑
Q & A

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霐旍韯� 靷澊雼堨 臧€鞚措摐霛检澑

Editor's Notes

  • #12: DisplayBank 2007雲�
  • #13: 雱ろ姼鞗岉伂 旮办垹鞚� 氚滊嫭 =
  • #17: 霃欖榿靸� 毵れ泊 歃濌皜 鈫� 鞝滌晥 歃濌皜, 毵夓棸頃� 鞝曥潣, 甑秳, 靹犿儩 旮办 頃勳殧, (電橃柎毵� 臧€電� 毵れ泊靷� 鞝滌晥鞐� 雽€頃� 氚╈柎 雲茧Μ) Define : What is Digital Signage ? Guide : What is good Digital Signage?
  • #19: 霃欖榿靸� 毵れ泊 歃濌皜 鈫� 鞝滌晥 歃濌皜, 毵夓棸頃� 鞝曥潣, 甑秳, 靹犿儩 旮办 頃勳殧, (電橃柎毵� 臧€電� 毵れ泊靷� 鞝滌晥鞐� 雽€頃� 氚╈柎 雲茧Μ) Define : What is Digital Signage ? Guide : What is good Digital Signage?
  • #23: 鞝�3瓿店皠 瓯半Μ : LED, 氩勳姢靿橅劙 霃欖榿靸� 歆€頃橃矤, 氩勳姢, 瓿淀暛, KTX, 韮濎嫓 靽柬晳&霠堨爛 : 毵堩姼, 氚表檾鞝�, 觳挫湣甏€, 攴轨灔搿滊箘, 旎ろ敿靸�, 氙胳灔鞗�, 氤戩洂 鞝�2瓿店皠 : 頃欔祼, 歆侅灔, 鞚€頄� 鞝�1瓿店皠 : 歆�
  • #24: 雸堧啋鞚� 氤措嫟 雴掛潃臧€, 霃欖澕靹犾儊鞚戈皜? 雮潃臧€? 韮€瓴熽臣 臧€旯岇澊 鞛堧倶? 氅€毽� 鞛堧倶?
  • #25: 靻岇垬(靹胳氍疙檾頇旉锤 LCD) VS 雼れ垬 (歆€頃橃矤 鞀ろ伂毽半弰鞏�) 鞚戈惮韱店硠頃欖爜 韮€瓴� 氚€韽愲悳 瓿店皠(Captive, Closed) vs 鞓ろ攬 瓿店皠(free, open)
  • #27: 觳措鞁滉皠 : Staying time 云胳稖鞁滉皠 : Exposured time
  • #45: Message Type