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§µ§Ò§Ö§Ø§Õ§Ñ§ð§ë§Ú§Û §Õ§Ú§Ù§Ñ§Û§ß §Ú§Ý§Ú §Ü§Ñ§Ü §Ú§Ù §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§ñ §ã§Õ§Ö§Ý§Ñ§ä§î §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â §³§Ö§â§Ô§Ö§Ö§Ó, HumanoIT Group, 2007
2 §å§â§à§Ó§ß§ñ §á§â§à§Õ§Ñ§Ø §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â §¥§Ö§â§Ö§Ó§Ú§è§Ü§Ú§Û §°§ä§á§å§ã§Ü §ä§à§Ó§Ñ§â§Ñ §¯§Ñ§ã§ä§à§ñ§ë§Ñ§ñ §á§â§à§Õ§Ñ§Ø§Ñ 1/23

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  • 1. §µ§Ò§Ö§Ø§Õ§Ñ§ð§ë§Ú§Û §Õ§Ú§Ù§Ñ§Û§ß §Ú§Ý§Ú §Ü§Ñ§Ü §Ú§Ù §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§ñ §ã§Õ§Ö§Ý§Ñ§ä§î §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â §³§Ö§â§Ô§Ö§Ö§Ó, HumanoIT Group, 2007
  • 2. 2 §å§â§à§Ó§ß§ñ §á§â§à§Õ§Ñ§Ø §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â §¥§Ö§â§Ö§Ó§Ú§è§Ü§Ú§Û §°§ä§á§å§ã§Ü §ä§à§Ó§Ñ§â§Ñ §¯§Ñ§ã§ä§à§ñ§ë§Ñ§ñ §á§â§à§Õ§Ñ§Ø§Ñ 1/23
  • 3. §µ§Ø§Ñ§ã§ß§í§Û §Õ§Ú§Ù§Ñ§Û§ß = §¯§Ö§à§á§â§ñ§ä§ß§í§Û §Ó§Ú§Õ 2/23
  • 4. §©§Ñ§Ô§à§Ý§à§Ó§Ü§Ú §Ú §ä§Ö§Ü§ã§ä = §²§Ö§é§î §á§â§à§Õ§Ñ§Ó§è§Ñ 3/23 §±§â§à§ã§ä§â§Ñ§ß§ß§í§Ö §Ù§Ñ§Ô§à§Ý§à§Ó§Ü§Ú (?§¢§Ý§Ñ-§Ò§Ý§Ñ-§Ò§Ý§Ñ?) §´§Ö§Ü§ã§ä §Ò§Ö§Ù §Ü§â§Ñ§ã§ß§í§ç §ã§ä§â§à§Ü §Ú §ã§á§Ú§ã§Ü§à§Ó §³§Ý§à§Ø§ß§à§ã§à§é§Ú§ß§Ö§ß§ß§í§Ö §Ú §ã§Ý§à§Ø§ß§à§á§à§Õ§é§Ú§ß§Ö§ß§ß§í§Ö §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§ñ §£§à§à§Ò§ë§Ö §Ò§Ö§Ù §Ù§Ñ§Ô§à§Ý§à§Ó§Ü§à§Ó §³§Ü§Ñ§Ù§Ñ§ä§î §á§â§Ñ§Ó§Õ§å: §Ö§ã§Ý§Ú §Ò§í §ñ §Þ§à§Ô §Õ§à§ã§ä§à§Û§ß§í§Þ §à§Ò§â§Ñ§Ù§à§Þ §á§à§Ó§Ö§ã§ä§Ú §Ó§Ñ§ã §Ü §Ø§Ö§Ý§Ñ§Ö§Þ§à§Û §Þ§ß§à§ð §è§Ö§Ý§Ú §Ú§ß§í§Þ §á§å§ä§Ö§Þ, §Ñ §ß§Ö §ã§ä§à§Ý§î §Ü§â§å§ä§à§ð §ä§â§à§á§à§Û, §ñ §à§ç§à§ä§ß§à §ä§Ñ§Ü §Ò§í §ã§Õ§Ö§Ý§Ñ§Ý; §ß§à §ä§Ñ§Ü §Ü§Ñ§Ü §ß§Ö§Ý§î§Ù§ñ §Ò§í§Ý§à, §ß§Ö §Ü§Ñ§ã§Ñ§ñ§ã§î §ä§à§Ô§à §Ó§à§ã§á§à§Þ§Ú§ß§Ñ§ß§Ú§ñ, §à§Ò§ì§ñ§ã§ß§Ú§ä§î §á§â§Ú§é§Ú§ß§å, §á§à§é§Ö§Þ§å §Ú§Þ§Ö§ß§ß§à §á§â§Ú§Ü§Ý§ð§é§Ú§Ý§Ú§ã§î §ã§à§Ò§í§ä§Ú§ñ, §à §Ü§à§ä§à§â§í§ç §Ó§í §á§â§à§é§ä§Ö§ä§Ö §Õ§Ñ§Ý§Ö§Ö, §ñ §á§â§Ú§ß§Ú§Þ§Ñ§ð§ã§î §á§Ú§ã§Ñ§ä§î, §Ü§Ñ§Ü §Ò§í §á§à§Ò§å§Ø§Õ§Ö§ß§ß§í§Û §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î§ð (?§¥§Ö§Ü§Ñ§Þ§Ö§â§à§ß? §¢§à§Ü§Ñ§é§é§à)
  • 5. §° §Ü§à§Þ§á§Ñ§ß§Ú§Ú §Ú §á§â§à§Õ§å§Ü§ä§Ñ§ç 4/23 §¯§Ö §â§Ñ§ã§ã§Ü§Ñ§Ù§í§Ó§Ñ§Û§ä§Ö §à §é§Ö§Þ §Ó§Ñ§ê §ã§Ñ§Û§ä §Ú §é§ä§à §à§ß §á§â§à§Õ§Ñ§Ö§ä: §¢§Ö§Ù §Ý§à§Ô§à§ä§Ú§á§Ñ §¢§Ö§Ù elevator pitch §¯§Ñ§é§ß§Ú§ä§Ö §ã ?§¥§à§Ò§â§à §á§à§Ø§Ñ§Ý§à§Ó§Ñ§ä§î, §å§Ó§Ñ§Ø§Ñ§Ö§Þ§í§Ö? §³§á§â§ñ§é§î§ä§Ö §Ñ§Õ§â§Ö§ã §Ú §ß§Ñ§Ù§Ó§Ñ§ß§Ú§Ö §Ü§à§Þ§á§Ñ§ß§Ú§Ú §®§à§Ý§é§Ú§ä§Ö §à §Ó§Ñ§ê§Ú§ç §á§â§Ö§Ú§Þ§å§ë§Ö§ã§ä§Ó§Ñ§ç
  • 6. §±§à§Ú§ã§Ü §ä§à§Ó§Ñ§â§Ñ = §©§Ñ§á§Ú§ã§ß§Ñ§ñ §Ü§ß§Ú§Ø§Ü§Ñ 5/23 §´§à§Ó§Ñ§â§í §Ó ?§Ü§å§é§Ö?
  • 7. §±§à§Ú§ã§Ü §ä§à§Ó§Ñ§â§Ñ = §±§à§ä§â§Ö§Ò§ß§à§ã§ä§Ú §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ 6/23 ¡û ?§¯§¦§´? §Ô§â§å§á§á§Ú§â§à§Ó§Ü§Ö §Õ§Ý§ñ §Ý§ð§Õ§Ö§Û ¡ý ?§¥ A ? §Ô§â§å§á§á§Ú§â§à§Ó§Ü§Ö §Õ§Ý§ñ §Ý§ð§Õ§Ö§Û
  • 8. §ª§ß§æ§à§â§Þ§Ñ§è§Ú§ñ §à §ä§à§Ó§Ñ§â§Ö = §©§ß§Ñ§ß§Ú§Ö §ä§à§Ó§Ñ§â§Ñ 7/23 §®§Ú§ß§Ú§Þ§å§Þ §ä§Ö§Ü§ã§ä§Ñ (§Ò§Ö§Ù §ã§á§Ú§ã§Ü§à§Ó) §¢§Ö§Ù §æ§à§ä§à§Ô§â§Ñ§æ§Ú§Û
  • 9. §¶§à§â§Þ§Ñ §Ù§Ñ§Ü§Ñ§Ù§Ñ = §°§é§Ö§â§Ö§Õ§î §Ó §Þ§Ñ§Ô§Ñ§Ù§Ú§ß 8/23 §®§Ñ§Ü§ã§Ú§Þ§å§Þ §à§Ò§ñ§Ù§Ñ§ä§Ö§Ý§î§ß§í§ç §á§à§Ý§Ö§Û §®§Ñ§Ü§ã§Ú§Þ§å§Þ §ê§Ñ§Ô§à§Ó §Ó §á§â§à§è§Ö§Õ§å§â§Ö §Ù§Ñ§Ü§Ñ§Ù§Ñ
  • 10. §¯§Ñ§ã§ä§à§ñ§ë§Ú§Ö §á§â§à§Õ§Ñ§Ø§Ú §Ó §ª§ß§ä§Ö§â§ß§Ö§ä 9/23 §¥§Ñ§ä§î §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§ð §ä§à, §é§Ö§Ô§à §à§ß §Ö§ë§Ö §ß§Ö §ç§à§ä§Ö§Ý = > §¯§à§Ó§í§Û §³§Ö§â§Ó§Ú§ã §¥§Ñ§ä§î §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§ð §ä§à, §é§ä§à §à§ß §ç§à§ä§Ö§Ý, §ß§à §ß§Ö §á§à §Ö§Ô§à §è§Ö§ß§Ö, §Ñ §á§à §è§Ö§ß§Ö §á§â§à§Õ§Ñ§Ó§è§Ñ => §±§Ý§Ñ§ä§ß§í§Û §¡§Ü§Ü§Ñ§å§ß§ä
  • 11. §¯§à§Ó§í§Û §ª§ß§ä§Ö§â§ß§Ö§ä 10/23 §¢§Ý§à§Ô§Ú: Livejournal, Liveinternet, §¢§Ý§à§Ô§Ú@ Mail.Ru, Diary.ru §³§à§è§Ú§Ñ§Ý§î§ß§í§Ö §ã§Ö§ä§Ú: §®§à§Û §¬§â§å§Ô, TooDoo, §£ §Ü§à§ß§ä§Ñ§Ü§ä§Ö, §°§Õ§ß§à§Ü§Ý§Ñ§ã§ã§ß§Ú§Ü§Ú, Webby, HabraHabr, Koolinar §©§Ñ§Ü§Ý§Ñ§Õ§Ü§Ú: Memori.ru, BobrDobr.ru, Del.icio.us §¶§à§ä§à§Ñ§â§ç§Ú§Ó§Ñ: Photofile.ru, Photosight.ru, Flickr.com §¢§Ú§â§Ø§Ú §ä§â§å§Õ§Ñ: E-generator, free-lance.ru §±§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ: §£§Ö§Ò§¡§ã§Ú§ã§ä (§Ü§à§ß§ä§Ñ§Ü§ä§í, §á§â§à§Ö§Ü§ä§í, §Ù§Ñ§Õ§Ñ§ß§Ú§ñ), §¥§â§Ö§Ò§Ö§Õ§Ö§ß§î§Ô§Ú (§Õ§à§Þ§Ñ§ê§ß§ñ§ñ §Ò§å§ç§Ô§Ñ§Ý§ä§Ö§â§Ú§ñ) §±§Ý§Ñ§ä§ß§í§Ö §ã§Ñ§Û§ä§í: Ati.su, Lardi-Trans.com, Cargo.lt, etc.
  • 12. §¬§Ñ§Ü §á§â§à§Õ§Ñ§ä§î §¯§à§Ó§í§Û §ª§ß§ä§Ö§â§ß§Ö§ä? 11/23 §¬§Ñ§Ü §Ù§Ñ§á§à§Ý§å§é§Ú§ä§î §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ? §¯§Ö§á§â§à§ã§ä§à! §±§â§Ú§Õ§å§Þ§Ñ§ä§î §á§à§Ý§Ö§Ù§ß§í§Û §ã§Ö§â§Ó§Ú§ã §³§Õ§Ö§Ý§Ñ§ä§î §Ö§Ô§à §å§Õ§à§Ò§ß§í§Þ (§ð§Ù§Ñ§Ò§Ú§Ý§Ú§ä§Ú) §µ§Ò§Ö§Õ§Ú§ä§î §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§ñ §Ù§Ñ§â§Ö§Ô§Ú§ã§ä§â§Ú§â§à§Ó§Ñ§ä§î§ã§ñ
  • 13. ?§ª §Ù§Ñ§é§Ö§Þ §Þ§ß§Ö §ï§ä§à §ß§Ñ§Õ§à?? 12/23 §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â §¤§Ñ§Ý§Ú§è§Ü§Ú§Û, §Ñ§ß§ä§â§Ö§á§â§Ö§ß§Ö§â §£§Ú§ä§Ñ§Þ§Ú§ß§í §­§Ö§Ü§Ñ§â§ã§ä§Ó§à §à§ä §Ò§à§Ý§Ú §¹§ä§à §Þ§à§Ø§ß§à §á§â§à§Õ§Ñ§ä§î? §²§Ö§ê§Ö§ß§Ú§Ö §á§â§à§Ò§Ý§Ö§Þ§í §ß§à§Ó§í§Þ §ã§á§à§ã§à§Ò§à§Þ §²§Ö§ê§Ö§ß§Ú§Ö §á§â§à§Ò§Ý§Ö§Þ§í §ã§ä§Ñ§â§í§Þ §ã§á§à§ã§à§Ò§à§Þ, §ß§à §Õ§Ö§ê§Ö§Ó§Ý§Ö §µ§Ý§å§é§ê§Ö§ß§Ú§Ö §Ü§Ñ§é§Ö§ã§ä§Ó§Ñ §ã§Ö§â§Ó§Ú§ã§Ñ
  • 14. §µ§Õ§à§Ò§ã§ä§Ó§à (§ð§Ù§Ñ§Ò§Ú§Ý§Ú§ä§Ú) 13/23 §°§â§Ú§Ö§ß§ä§Ñ§è§Ú§ñ §ß§Ñ §Ù§Ñ§Õ§Ñ§é§Ú §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ §±§à§ß§ñ§ä§ß§Ñ§ñ §ß§Ñ§Ó§Ú§Ô§Ñ§è§Ú§ñ ?§¹§Ú§ä§Ñ§Ò§Ö§Ý§î§ß§í§Ö? §ã§ä§â§Ñ§ß§Ú§è§í §Á§ã§ß§í§Û, §Ý§Ñ§Ü§à§ß§Ú§é§ß§í§Û §ä§Ö§Ü§ã§ä §¬§à§â§à§ä§Ü§Ú§Ö §æ§à§â§Þ§í §ª§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î
  • 15. §¬§Ñ§á§ä§à§Ý§à§Ô§Ú§ñ 14/23 §´§Ö§â§Þ§Ú§ß ? CAPTOLOGY ? * ( Computer As Persuasive TechnoLOGY) §±§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §µ§ã§ä§Ñ§ß§à§Ó§Ü§Ú §®§à§ä§Ú§Ó§Ñ§è§Ú§ñ §µ§ã§ä§å§á§Ü§Ú §®§Ú§â§à§Ó§à§Ù§Ù§â§Ö§ß§Ú§Ö * §¡§Ó§ä§à§â §ä§Ö§â§Þ§Ú§ß§Ñ ¨C B.J. Fogg
  • 16. §°§ã§ß§à§Ó§Ñ: §Õ§à§Ó§Ö§â§Ú§Ö 15/23 §´§Ö§à§â§Ú§ñ PI (Prominence-Interpretation) §±§à§ã§Ö§ä§Ú§ä§Ö§Ý§î ?§ã§é§Ú§ä§í§Ó§Ñ§Ö§ä? §ß§Ö§Ü§à§Ö §ã§Ó§à§Û§ã§ä§Ó§à §ã§Ñ§Û§ä§Ñ §±§à§ã§Ö§ä§Ú§ä§Ö§Ý§î §Ú§ß§ä§Ö§â§á§â§Ö§ä§Ú§â§å§Ö§ä §å§Ó§Ú§Õ§Ö§ß§ß§à§Ö §¥§Ö§Ý§Ñ§Ö§ä §Ó§í§Ó§à§Õ: §Õ§à§Ó§Ö§â§ñ§ä§î §Ú§Ý§Ú §ß§Ö§ä http://webcredibility.org
  • 17. §¥§à§Ó§Ö§â§ñ§ä§î §Ú§Ý§Ú §ß§Ö §Õ§à§Ó§Ö§â§ñ§ä§î 16/23 ?§¢§Ú§ä§Ñ§ñ? §ã§ã§í§Ý§Ü§Ñ §´§Ú§á§à§Ô§â§Ñ§æ§ã§Ü§Ú§Ö §à§ê§Ú§Ò§Ü§Ú §¥§Ú§Ù§Ñ§Û§ß (§Ü§à§Þ§á§à§Ù§Ú§è§Ú§ñ, §è§Ó§Ö§ä§à§Ó§í§Ö §ã§ç§Ö§Þ§í) §¿§Ü§ã§á§Ö§â§ä§í - 16% §°§Ò§í§Ó§Ñ§ä§Ö§Ý§Ú ¨C 55% - ?§¥§à§â§à§Ô§à ¨C §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§à? §ª§ã§ä§à§é§ß§Ú§Ü§Ú §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §¢§Ý§à§Ô: ?§à §Ò§Ý§à§Ô§Ö?, §Ü§à§ß§ä§Ñ§Ü§ä§í, §Ü§à§Þ§Þ§Ö§ß§ä§Ñ§â§Ú§Ú §®§ß§à§Ô§à §Õ§â§å§Ô§Ú§ç §æ§Ñ§Ü§ä§à§â§à§Ó
  • 18. §°§â§å§Õ§Ú§ñ §Ó§Ý§Ú§ñ§ß§Ú§ñ 17/23 ?§»§Ö§Ý§é§à§Ü ¨C §Ù§Ñ§ê§å§â§ê§Ñ§Ý§à? (?§£§Ý§Ú§ñ§ß§Ú§Ö: §±§ã§Ú§ç§à§Ý§à§Ô§Ú§ñ §å§Ò§Ö§Ø§Õ§Ö§ß§Ú§ñ? §². §¹§Ñ§Ý§Õ§Ú§ß§Ú) §¥§à§â§à§Ô§à = §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§à §³§à§è§Ú§Ñ§Ý§î§ß§à§Ö §Õ§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§î§ã§ä§Ó§à §³§Ú§Þ§á§Ñ§ä§Ú§ñ §Þ§Ö§Ø§Õ§å §Õ§â§å§Ù§î§ñ§Þ§Ú / §Ù§ß§Ñ§Ü§à§Þ§í§Þ§Ú §¡§Ó§ä§à§â§Ú§ä§Ö§ä §¥§Ö§æ§Ú§è§Ú§ä
  • 19. ?§¥§à§â§à§Ô§à§Û? §Õ§Ú§Ù§Ñ§Û§ß = §¬§Ñ§é§Ö§ã§ä§Ó§à 18/23
  • 25. §³§á§Ñ§ã§Ú§Ò§à §Ù§Ñ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö! §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â §³§Ö§â§Ô§Ö§Ö§Ó http://humanoit.ru 2007