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Indian Gems &
Jewellery Industry
GEM & JEWELLERY
*
Major segments:-
The sector comprises of two major segments
Gold
Comparises around 80% of the indian jewellery market,balance
comprising fabricated studded jewellery (diamond and
Gemstones )
diamonds
world’s largest cutting and polising industry for diamonds.
Well supported by the banking sector and government policies.
Export potential for polished diamonds/finished diamond
jewellery
GEMS AND JEWELLERY
History
The first signs of jewellery
came from the people in
africa 75000 year ago at
blombos cave in kenya. They
use to were sea snail shalls
and ostrich egg shalls. More
then 40,000 years ago. In
rassia, a stone bracelet and
marble ring attributed. The
first signs of established
jewellery making in ancient
egypt was around 3000-5000
years ago.
Quality standards
? Hallmark has been acting as a safeguard to purchasers of gold
and gold articles for centuries in various countries.
? Hallmark consists of five components i.e.BIS Mark, the
fineness number (corresponding to given caratage),assaying
and hallmarking centre’s mark’ jeweller’s mark and year of
marking denoted by a code latter and decided by BIS
? The gems & jewellery promotion council is india’s
certification authority.
? Certification for quality diamonds and jewellery has given a
fillip to exports and resulted in greater acceptance of indian
products in the world market.
? The indian gems and jewellery industry has made rapid
strides in design, powered by a new generation of young ,
professionally trained, technology driven designers.
DOMESTIC INDUSTRY
o GITANJALI GEMS LTD.
o TANISHQ jewellery
o MALABAR gold and diamonds
o PC JEWELERS
o RAJESH JEWELLERS
o TRIBHUVANDAS BHIMJI ZAVERI
Major players in the domestic market
GITANJALI GEMS LTD.
Business overview
o The company is one of
india’s largest integred
diamond and jewellery
companies established in
1986. sight holder status
with DTC through a
promoter group company
o Sophisticated and scalable
diamond and lewellery
manufacturing facilities
o Appoximately 1246 ratail
outlets in india and 143
outlets in U.S.
ABOUT TANISHQ
o Tanishq is a prominent
jewellery brand of india
o Tanishq’s headquarters
is at banglore in
karnataka .
o Tanishq started in 1994
and is form TITAN
COMPANY LTD.(tata
group)
o By 2001,Tanishq was the
largest overseas chain in
the U.S.with 1200 stores
and 10% of its turnover
was form
ABOUT MALABAR
o On 17 september 1993, M.P.
Ahammed entered the gold
jewellery business by opening
malabar gold .
o In the next decade,malabar
gold saw a slow and steady
expansion, and gradually
became one of the most
trusted gold jewellery brands
in the world.
o Malabar gold opened their
first showeroom outside
kerala on 12 April 2005 at
bangalore.
Major competitors in the Global
market
GOLD JEWELLERY :-
o Italy , China , Thailand , Hong Kong , France
mexico , Turkey , canada , israel , Switzerland , U.K
DIAMOND :-
o China , Belgium
GEMS STONES :-
o Shilanka , Thailand
MAJOR JEWELLERY MANUFACTURING
HUBS IN INDIA
Strengths
Large integrated diamond & jewellery players and
having an international presence.
strong marketing & dstribution network. Strong retail
presence in india and U.S.
Strong brand equity and broad product range like
gitanjali, tanishq
Net worth of the total size of the gems & jewellery
sectory (both domestic and exports) is about RS
4,15,000.so we can say that it is financially very storng
sector.
WEAKNESSES
o There may be conflicts of interest between organized &
unorganized players.
o Technology is less improved compared to china and thailand’s
company .
OPPORTUNITIES
o New markets in europe & latin America .
o Expantion possibilities in lifestyle and luxury products in india
like watches, leather goods, platinum jewellery because
increasing disposable income of people .
THREATS
o INTERNATIONAL COMPETITION :- China , sri lanka and thailand ‘s
entry in small diamond jewellery .
o Other local compititor . According to the data 97% jewellery sales
are by family jewellers
Latest developments
?India overtakes china in gold demand
Indian appetite for gold jumped by more then a third in the last
quarter.
o Titan to offer international shipping of jewellery product
04-04-22 UPEKSHA & BINAL.pptx

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04-04-22 UPEKSHA & BINAL.pptx

  • 3. * Major segments:- The sector comprises of two major segments Gold Comparises around 80% of the indian jewellery market,balance comprising fabricated studded jewellery (diamond and Gemstones ) diamonds world’s largest cutting and polising industry for diamonds. Well supported by the banking sector and government policies. Export potential for polished diamonds/finished diamond jewellery GEMS AND JEWELLERY
  • 4. History The first signs of jewellery came from the people in africa 75000 year ago at blombos cave in kenya. They use to were sea snail shalls and ostrich egg shalls. More then 40,000 years ago. In rassia, a stone bracelet and marble ring attributed. The first signs of established jewellery making in ancient egypt was around 3000-5000 years ago.
  • 5. Quality standards ? Hallmark has been acting as a safeguard to purchasers of gold and gold articles for centuries in various countries. ? Hallmark consists of five components i.e.BIS Mark, the fineness number (corresponding to given caratage),assaying and hallmarking centre’s mark’ jeweller’s mark and year of marking denoted by a code latter and decided by BIS ? The gems & jewellery promotion council is india’s certification authority. ? Certification for quality diamonds and jewellery has given a fillip to exports and resulted in greater acceptance of indian products in the world market. ? The indian gems and jewellery industry has made rapid strides in design, powered by a new generation of young , professionally trained, technology driven designers.
  • 7. o GITANJALI GEMS LTD. o TANISHQ jewellery o MALABAR gold and diamonds o PC JEWELERS o RAJESH JEWELLERS o TRIBHUVANDAS BHIMJI ZAVERI Major players in the domestic market
  • 8. GITANJALI GEMS LTD. Business overview o The company is one of india’s largest integred diamond and jewellery companies established in 1986. sight holder status with DTC through a promoter group company o Sophisticated and scalable diamond and lewellery manufacturing facilities o Appoximately 1246 ratail outlets in india and 143 outlets in U.S.
  • 9. ABOUT TANISHQ o Tanishq is a prominent jewellery brand of india o Tanishq’s headquarters is at banglore in karnataka . o Tanishq started in 1994 and is form TITAN COMPANY LTD.(tata group) o By 2001,Tanishq was the largest overseas chain in the U.S.with 1200 stores and 10% of its turnover was form
  • 10. ABOUT MALABAR o On 17 september 1993, M.P. Ahammed entered the gold jewellery business by opening malabar gold . o In the next decade,malabar gold saw a slow and steady expansion, and gradually became one of the most trusted gold jewellery brands in the world. o Malabar gold opened their first showeroom outside kerala on 12 April 2005 at bangalore.
  • 11. Major competitors in the Global market GOLD JEWELLERY :- o Italy , China , Thailand , Hong Kong , France mexico , Turkey , canada , israel , Switzerland , U.K DIAMOND :- o China , Belgium GEMS STONES :- o Shilanka , Thailand
  • 13. Strengths Large integrated diamond & jewellery players and having an international presence. strong marketing & dstribution network. Strong retail presence in india and U.S. Strong brand equity and broad product range like gitanjali, tanishq Net worth of the total size of the gems & jewellery sectory (both domestic and exports) is about RS 4,15,000.so we can say that it is financially very storng sector.
  • 14. WEAKNESSES o There may be conflicts of interest between organized & unorganized players. o Technology is less improved compared to china and thailand’s company . OPPORTUNITIES o New markets in europe & latin America . o Expantion possibilities in lifestyle and luxury products in india like watches, leather goods, platinum jewellery because increasing disposable income of people . THREATS o INTERNATIONAL COMPETITION :- China , sri lanka and thailand ‘s entry in small diamond jewellery . o Other local compititor . According to the data 97% jewellery sales are by family jewellers
  • 15. Latest developments ?India overtakes china in gold demand Indian appetite for gold jumped by more then a third in the last quarter. o Titan to offer international shipping of jewellery product