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工业设计方法 09

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pemi hua
pemi hua

This document discusses various topics related to design and innovation including IDEO, DNA, user experience design principles, branding, and usability testing. Some key points discussed include IDEO's design process which includes gathering user insights and rapid prototyping, the concept of design DNA which represents a company's core design philosophy and visual language, and usability testing methods like cognitive walkthroughs and heuristic evaluation. Case studies are presented of companies that successfully implemented design thinking like Sony and Philips.

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工业设计方法 09
工业设计方法 09
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~ ~ ~ 2
2.1. 3
2.1. 3
2.2. 4
2.2. 24 8 4 12 4
2.3. 5
2.3. 5
2.4. 6
2.4. 60% 30% 10% 6
7
1.1 7
1.1 1.2 7
1.1 1.2 7
1.1 1.2 7
1.1 1.2 7
1.1 1.2 1.3 7
IDEO IDEO IDEO PPT 135 90 45 IDEO [1] · . . 2004 [2] · . . 2007 [3] Jeremy Myerson. IDEO: Masters of Innovation. Laurence King Publishing , 2004 [4] IDEO. IDEO Method Cards: 51 Ways to Inspire Design (Cards). IDEO, 2003 8
IDEO IDEO IDEO PPT 135 90 45 IDEO [1] · . . 2004 [2] · . . 2007 [3] Jeremy Myerson. IDEO: Masters of Innovation. Laurence King Publishing , 2004 [4] IDEO. IDEO Method Cards: 51 Ways to Inspire Design (Cards). IDEO, 2003 8
9
10
SONY 8 11
SONY 8 11
2.1 12
2.1 12
2.1 12
2. 2 2. 3 13
2. 2 2. 3 13
2. 4 14
2. 4 14
2. 4 14
2. 4 14
“ ” “ ” “ ” PPT 165 120 45 15
“ ” “ ” “ ” PPT 165 120 45 15
VALS 16
3.1 17
3.1 17
3.1.1 1 2 18
3.1.1 1 2 18
3.1.2 U 19
3.1.2 U 19
: 1. 2. 3. 4. 20
Action Interest Opinion AIO 21
22
22
23
23
23
VALS PRIZM BSBW VALS Value Lifestyle 24
VALS PRIZM BSBW VALS Value Lifestyle 24
PRIZM Claritas PRIZM 62 “ ” “ ” PRIZM PRIZM 25
BSBW ( Backer Spielvogel Bates Worldwide ) “ ” Global Scan 14 15000 5 26
27
27
28
28
3 29
3.2 3.2.1 3.2.2 30
3.2 3.2.1 3.2.2 30
3.2.3 1. 2. 3. 4. 5. 31
3.2.3 1. 2. 3. 4. 5. 31
3.2.3 1. 2. 3. 4. 5. 31
3.2.3 1. 2. 3. 4. 5. 31
32
32
32
32
32
32
32
3.2.4 33
3.2.4 33
3.2.4 33
3.2.4 33
34
34
2. 1. PPT 3-7 135 90 45 PPT 2000 165 120 45 “ ” [1] ·G· . 8 . 2007 35
DNA DNA 36
4.1 4.2 37
4.1 4.2 37
Schematic memory 38
Schematic memory 38
PI VI HI DNA DNA DNA 39
PI VI HI DNA DNA DNA 39
DNA DNA 40
DNA DNA 40
DNA 41
DNA 41
DNA Philips Philips DNA “ ” 42
DNA Philips Philips DNA “ ” 42
DNA 43
DNA 43
DNA 43
4.3 “ ” Whirlpool “ ” “ ” “ ” 44
4.3 “ ” Whirlpool “ ” “ ” “ ” 44
45
45
45
We are Family —— DNA Illustrator Photoshop Coreldraw DNA PPT 225 180 45 Nokia N E SONY [1] · . . 2004 46
We are Family —— DNA Illustrator Photoshop Coreldraw DNA PPT 225 180 45 Nokia N E SONY [1] · . . 2004 46
47
5.1 5.2 Road Map Line Up Brand Image Design Style Design Language 48
5.2.1 49
5.2.1 49
5.2.1 49
5.2.2 50
5.2.2 50
5.2.2 50
5.2.2 50
5.2.3 51
5.2.3 51
5.2.4 52
5.2.4 52
5.2.5 53
5.2.5 53
5.2.5 53
5.2.5 53
5.2.6 54
5.2.6 54
225 180 45 3-5 55
56
6.1 6.1.1 57
6.1 6.1.1 57
6.1.2 58
6.1.2 58
6.1.3 59
6.1.3 59
6.1.3 59
6.1.3 59
6.1.4 60
6.1.4 60
6.1.4 60
6.2 6.2.1 61
6.2 6.2.1 61
6.2.2 62
6.2.2 62
6.2.2 62
6.2.2 62
1. 2. 6-11 165 120 45 “ ” “ ” “ ” [1] ·R· . . 2006 63
1. 2. 6-11 165 120 45 “ ” “ ” “ ” [1] ·R· . . 2006 63
64
65
7.1 66
7.1 66
7.2 67
7.2 67
7.3 68
7.3 68
7.3 68
7.4 69
7.4 69
7.4 69
7.5 70
7.5 70
7.5 , 70
1. 500 2. [1] . 2004 [2] About Face3.0 2008 71
72
8.1 73
8.2 74
8.2 74
8.2 74
8.2 74
8.2 74
8.3 1. 2. 3. 4. 5. 75
8.3 76
8.3 76
8.3 76
8.3 76
8.3 “ / ” 77
8.3 78
8.3 78
8.3 78
8.4 79
8.4 79
8.4 79
8.4 79
8.4 79
8.4 79
2011 PPT 165 120 45 [1] : 2007 [2]IDEO. IDEO Method Cards: 51 Ways to Inspire Design (Cards). IDEO, 2003 [3] iPod 2008 80
81
9.1 1. 2. 3. 4. 82
9.2 83
9.2 1. 83
9.2 1. 2. 83
9.2 1. 2. 3. 83
9.3 84
9.3 84
9.3 84
9.3 84
9.3 84
9.3 85
9.3 1. 85
9.3 1. 2. 85
9.3 1. 2. 3. 85
9.3 1. 2. 3. 4. 85
9.3 1. 2. 3. 4. 5. 85
9.3 1. 2. 3. 4. 5. 6. 85
9.3 86
9.3 86
9.3 87
9.3 87
9.4 9.4.1. 88
9.4 9.4.1. 88
9.4 9.4.2. 9.4.3. 89
9.4 9.4.2. 9.4.3. 89
9.4 9.4.4. 90
9.4 9.4.4. 90
1. A3 165 120 45 [1] Steve Mulder :Web 2007 [2] Jesse James Garrett 2008 [3] Alan Cooper About Face 3 2008 91
92
10.1 93
10.1 Learnability 93
10.1 Learnability Efficiency 93
10.1 Learnability Efficiency Memorability 93
10.1 Learnability Efficiency Memorability Errors 93
10.1 Learnability Efficiency Memorability Errors Satisfaction 93
10.2 94
10.2 94
10.2 94
10.2 94
10.3 95
10.3 95
10.3 95
10.3 95
10.3 95
10.3 95
6~8 1 6~8 “ 20 00 Party ” 2 165 120 45 1 2 [1] Jakob Nielsen 2004 96
97
98
11.1 11.1.1 99
11.1 11.1.1 99
11.1 11.1.1 99
11.1 11.1.2 100
11.1 11.1.2 100
11.1 11.1.2 100
11.1 11.1.2 100
11.1 11.1.3 101
11.1 11.1.3 101
11.1 11.1.4 102
11.1 11.1.4 102
11.1 11.1.5 103
11.1 11.1.5 103
11.1 11.1.6 104
11.1 11.1.6 104
11.1 11.1.6 104
11.1 11.1.6 104
11.1 11.1.6 104
11.2 105
11.2 11.2.1. 105
11.2 11.2.1. 105
11.2 11.2.1. 105
11.2 11.2.1. 105
11.2 106
11.2 11.2.2. 106
11.2 11.2.2. 106
11.2 11.2.2. 106
11.2 107
11.2 11.2.3. 107
11.2 11.2.3. 107
11.2 11.2.3. 107
11.2 11.2.3. 107
11.2 11.2.3. 107
11.2 108
11.2 11.2.4. 108
11.2 11.2.4. 108
11.2 11.2.4. 108
11.2 109
11.2 11.2.5. 109
11.2 11.2.5. 109
11.2 11.2.5. 109
11.2 11.2.5. 109
11.2 110
11.2 11.2.6. 110
11.2 11.2.6. 110
11.2 11.2.6. 110
11.2 11.2.6. 110
11.2 11.2.6. 110
11.2 111
11.2 11.2.7. 111
11.2 11.2.7. 111
11.2 11.2.7. 111
11.2 11.2.7. 111
11.2 112
11.2 11.2.8. 112
11.2 11.2.8. 112
11.2 11.2.8. 112
11.2 113
11.2 11.2.9. 113
11.2 11.2.9. 113
11.2 11.2.9. 113
11.2 11.2.9. 113
“ ” “ ” 165 120 45 “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” , “QQ” “ ” “ ” “ ” “ ” “ ” [1] . TRIZ 2008 [2] . 2004 114
IDEO “ ” IDEO 115
12.1 IDEO 116
12.1 IDEO 116
12.1 IDEO IDEO 117
12.1 IDEO IDEO 1. (Understand) 117
12.1 IDEO IDEO 1. (Understand) 2. (Observe) 117
12.1 IDEO IDEO 1. (Understand) 2. (Observe) 3. (Visualize) 117
12.1 IDEO IDEO 1. (Understand) 2. (Observe) 3. (Visualize) 4. (Evaluate and Re?ne) 117
12.1 IDEO IDEO 1. (Understand) 2. (Observe) 3. (Visualize) 4. (Evaluate and Re?ne) 5. (Implement) 117
12.2 12.2.1 Scenario-Oriented Design “ ” 118
12.2 12.2.2 1. “ ” “ ” “ ” “ ” “ ” 2. “ ” 7 1 3. “ ” 4. “ ” “ ” “ ” “ ” 119
12.2 12.2.2 120
12.2 12.2.2 120
12.2 12.2.2 120
12.2 12.2.2 120
12.2 12.2.2 120
12.2 12.2.2 121
12.2 12.2.2 121
12.2 12.2.2 121
12.3 12.3.1 122
12.3 12.3.1 122
12.3 12.3.2 123
12.3 12.3.2 123
12.3 12.3.3 a. 124
12.3 12.3.3 a. 124
12.3 12.3.3 b. 125
12.3 12.3.3 b. 125
12.3 12.3.3 b. 125
12.3 12.3.3 b. 126
12.3 12.3.3 b. 126
12.3 12.3.3 c. 127
12.3 12.3.3 c. 127
12.3 12.3.4 a. 128
12.3 12.3.4 b. 129
12.3 12.3.4 c. 130
12.3 12.3.4 d. 131
12.4 “ ” 132
12.4 REDUCE 133
12.4 REDUCE 133
12.4 REDUCE 133
12.4 REDUCE 133
12.4 REDUCE 133
12.4 ORGANIZE 134
12.4 ORGANIZE 134
12.4 ORGANIZE 134
12.4 ORGANIZE 134
12.4 TIME 135
12.4 TIME 135
12.4 TIME 135
1. 2. 3. 4. 5. PPT 3 7 1 1 2 PPT 2 1 [1] · 2004 [2] ( ) 2007 136

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工业设计方法 09