10 Step B2B Podcast Launch
•
2 likes•39 views
This document outlines 10 steps for starting an interview-based podcast. The steps include defining the target audience, naming the podcast, designing branding materials, purchasing equipment, promoting the podcast, determining the workflow, recording an introductory episode, writing intros and outros, creating ads, and soliciting reviews. The goal is to launch the podcast by defining the audience, creating branded materials, setting up the technical and promotional aspects, and recording initial episodes.
10 Step B2B Podcast Launch
- 1. 10 STEPS TO STARTING AN INTERVIEW- BASED PODCAST
- 2. POD CHECK LIST 1. Define Your Buyer (Target Audience) 2. Name Your Podcast 3. Design a Logo & Templates 4. Buy Equipment & Software 5. Promote Podcast 6. Determine Workflow 7. Plan and Record Episode 000Â 8. Write and Record a Standard Intro & Outro 9. Write and Record an Ad Spot 10. Reviews, Review, Reviews
- 3. DEFINE YOUR BUYER (TARGET AUDIENCE) ADD VALUE TO POTENTIAL BUYERS AND ASK THEM TO BE A GUEST ON THE SHOW STEP 1
- 4. Ideal Industry Buyer Podcast Name Ideal Buyer Role Step 2: NAME YOUR PODCAST
- 5. 872 DOCUMENTS CREATED EPISODE HEADLINE LOGO Step 3: DESIGN LOGO & TEMPLATE
- 6. 872 DOCUMENTS CREATED AT2005 USB MICROPHONE MOBILE RECORDING SKYPE RECORDING Step 4: BUY EQUIPMENT & SOFTWARE
- 7. Step 5: PROMOTE PODCAST  I) Purchase Domain Name  II) Build Potential Guest List  III) Set Up Email Sequence  IV) Social Media Strategy
- 8. WORK FLOW LIST Podcast Guesting WorkFlow Contact Target Guests Quick Pre-call/email with guest discuss topic Schedule Interview Record Episode via Skype / In-Person Write Show Notes / Outsource Create Podcast Graphics Edit Show - Add music, ad spots, etc. Schedule Release Date Episode Thank You Follow Up with Guest Publish Cross-Promote Promote on website Promote Email Blast MicroContent social media channels Step 6
- 9. PLAN & RECORD EPISODE 000 1) WHO ARE YOU? 2) HOW ARE YOU QUALIFIED? 3) WHAT WILL THIS PODCAST BE ABOUT? 4) WHY SHOULD I SUBSCRIBE? (WHAT'S IN IT FOR ME?) STEP 7
- 10. The goal of the intro/outro is to explain the value of the show to the listener in a few sentences. Step 8: WRITE & RECORD INTRO/OUTRO
- 11. credit: workstatistics.com STEP 9: CREATE AD Write and record a 15 second ad for your brand in each episode
- 12. Step 10: REVIEWS Ask friends, family, clients, and colleagues to review on the podcast on iTunes, SoundCloud, or wherever your audience downloads shows.