Enabling digital societyRocky HeckmanThe document discusses the government's role in enabling a digital society. It outlines how governments can provide data and services to citizens regardless of their location or device through digital interactions. This includes enabling live service requests from citizens to report issues like street conditions or emergencies. It also emphasizes the importance of government transparency, accountability, and making all forms and services available electronically through concepts like "data as a service" and publishing government data.
ConsumerbehaviornotesGOEL'S WORLDThis document provides an introduction to consumer behaviour and marketing concepts. It discusses:
1) Marketing aims to identify customer needs and develop products/services to satisfy those needs better than competitors. Successful marketing requires understanding customer groups.
2) Consumer needs can be basic (hunger) or acquired from social influences. Wants are desirable but nonessential products/services. Marketers must identify unmet or partially met needs.
3) A consumer-focused approach requires deep understanding of customer motivations which may vary significantly within groups. Research reveals nuances that help tailor marketing appeals more effectively.
Mobile Customer Journey University of HertfordshireUnderstand key elements of the mobile customer journey when building new or improving mobile applications for your business.
The psychology of decision makinglarssudmannThe slides from my keynote session on the "psychology of decision making". For more information go to www.lars-sudmann.com
Consumer behaviourProjects KartThis document provides an overview of consumer behaviour and its importance for marketers. It discusses key terms like consumer, customer, and motives. Understanding consumer decision making processes and factors that influence purchasing decisions can help marketers create effective marketing strategies. The study of consumer behaviour is important for individuals, marketers, and society to appreciate its role in everyday life and support better decision making.
Dissecting the consumer behaviour. Do you want to know the keys?Juan Jose DelgadoThis document discusses consumer behavior and the consumer decision-making process. It identifies 5 roles in the purchase process: initiator, influencer, decider, buyer, and user. It outlines the consumer decision process as need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Key influencers on consumer behavior are discussed as the buying situation (extended problem solving, limited problem solving, habitual problem solving), personal influencers like motivation and personality, and social influencers like culture, social class, and reference groups.
