111007 markezine day_presentation
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The document contains survey results from Creative Survey about online marketing effectiveness for several companies. The charts show that AEON received the highest click-through rate at 2% and conversion rate of 10% among brands surveyed. UNIQLO, H&M, GAP, FOREVER21, TOPSHOP and ZARA were listed as the top 6 fashion brands for online marketing based on website traffic and social media followers. The document analyzed the survey results and provided recommendations for improving online marketing strategies.
111007 markezine day_presentation
- 1. 2011-10-07 markzineDay RYO TAGUCHI (FOURDIGIT Inc.)
- 8. 48% 32% 23.3% 12.3% 12% 5.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
- 9. 54% 32% 20.7% 7% 4.3% 0% 0.23% 6% 12% 18% 24% 30% 36% 42% 48% 54% 60%
- 10. TARGET
- 12. WEB
- 13. MARKETING TARGET
- 17. MARKETING TARGET
- 18. MARKETING TARGET
- 24. 22
- 28. CREATIVE SURVEY? CTR A 26 2 B 5 1
- 29. A B 50 50 CTR UU CVR CV A 2 20,000 100 1,000 0.5% 10 B 1 10,000 50 500
- 30. A B 80 20 CTR UU CVR CV A 2 32,000 160 1,600 0.5% 10 300 UP B 1 4,000 20 200
- 31. CV A B CVR C
- 34. WEB
- 35. WEB ECC GABA AEON Berlitz
- 36. WEB : : 20 39 : : 300 : WEB : 4 WEB : 4 : WEB 2011/0-/17 18:00 2011/0-/18 01:54 7:54 CREATIVE SURVEY ? 50
- 37. : : 50 AEON - - - - - - - - - -
- 38. : : 50 ECC - - - - - - - - - -
- 39. : : 50 Berlitz - - - - - - -
- 41. WEB
- 44. WEB 10% 30 40
- 48. 30% 24% 22% 15% 7% 7% 4
- 50. 1. 2. 3. 4. 5.
- 53. WEB UNIQLO H&M GAP FOREVER21 TOPSHOP ZARA
- 54. 1. 2. UNIQLO 1. 2. 2. H&M 1. 2. GAP 2. FOREVER21 1. 2. TOPSHOP 1. ZARA 1. 1. 2.
- 58. 10 12 1