12 Tips For An effective Social Media Strategy
•Download as PPTX, PDF•
0 likes•100 views
The document outlines steps for developing an effective content marketing strategy, including defining the target audience, researching the buyer persona and influencers, identifying relevant social media platforms, producing content addressing buyer pain points, engaging audiences, maintaining a publishing cycle, and evaluating results to improve the strategy. Key tools recommended for research include Alexa, Google Adwords, Buzzsumo and Ahrefs. The overall goal is to deliver the most relevant and useful content to the target audience.
12 Tips For An effective Social Media Strategy
- 2. DEFINE TARGET AUDIENCE Age, Gender, Location, Income and Education -- Use Alexa and Google Adwords for Research 1 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 3. RESEARCH BUYER PERSONA With defined buyer persona, you can deliver content that will be most relevant and useful to your audience 2 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 4. 3 Use BuzzSumo for Research © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com RESEARCH INFLUENCERS
- 5. IDENTIFY SOCIAL MEDIA PLATFORMS USED BY BUYER PERSONA Use Buzzsumo and Ahrefs for Research 4 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 6. LOOK AT COMPETITOR’S PREFERRED SOCIAL PLATFORMS Use BuzzSumo and Ahrefs for Research 5 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 7. PRODUCE CONTENT THAT ADDRESSES BUYER PERSONA PAIN POINTS Use Quora and Forums for Research 6 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 8. CREATE A CONTENT BANK Blog Posts, Videos, Pictures, Infographics & Quick Tips 7 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 9. ENGAGE AND BUILD RELATIONSHIPS 8 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 10. 9 MAINTAIN A CONSISTENT CONTENT PUBLISHING CYCLE © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 11. INVEST ON GETTING MORE SOCIAL FOLLOWERS; SHARE EXPERT’S CONTENT 10 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 12. AUTOMATE SOCIAL SHARING WITH TOOLS LIKE BUFFER AND HOOTSUITE 11 © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 13. 12 EVALUATE YOUR RESULTS AND IMPROVE YOUR STRATEGY © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
- 14. © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com That’s All Folks! Connect With Freelance Experts Now! Visit www.contentmart.com & Register For FREE.