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121412 tj incentivized_ads_preso_r1ra1

Rob Arias
Rob Arias

Consumers are increasingly open to incentivized ads in apps, as 64% of app users report seeing an ad within an app and 45% clicking on one. Nearly two-thirds of users expressed interest in earning virtual currency from ads that can be used for real purchases. Users are also more likely to recommend apps to friends if they offer unique rewards for engagement. Incentivized ads can effectively drive user acquisition and engagement within mobile apps.

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Consumers are Embracing Incentivized Ads Consumers are Embracing Incentivized Ads A Consumer APPtitude Study
APP USERS are more likely to remember brands that offer unique rewards.
of app users expressed interest in earning virtual currency if it could be exchanged for real world purchases.68%
42% of users download an app because their friends and family suggested they do so.
of users tried an app after downloading it to earn a reward. Consumers estimate that half of the apps they use are ad-supported.58%
of users, when they 鍖nd an app they like, will tell friends and family about it and convince them to get it.24%
of users reported having seen an advertisement within a mobile app. More importantly, 45% of these consumers reported clicking on one of the ads. 64%
of all users prefer to earn virtual currency rather than purchase with real money. 32%
Contact: sales@tapjoy.com

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121412 tj incentivized_ads_preso_r1ra1

  • 1. Consumers are Embracing Incentivized Ads Consumers are Embracing Incentivized Ads A Consumer APPtitude Study
  • 2. APP USERS are more likely to remember brands that offer unique rewards.
  • 3. of app users expressed interest in earning virtual currency if it could be exchanged for real world purchases.68%
  • 4. 42% of users download an app because their friends and family suggested they do so.
  • 5. of users tried an app after downloading it to earn a reward. Consumers estimate that half of the apps they use are ad-supported.58%
  • 6. of users, when they 鍖nd an app they like, will tell friends and family about it and convince them to get it.24%
  • 7. of users reported having seen an advertisement within a mobile app. More importantly, 45% of these consumers reported clicking on one of the ads. 64%
  • 8. of all users prefer to earn virtual currency rather than purchase with real money. 32%