15 people you will meet in the field
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This document provides guidance on engaging with different types of stakeholders in community development projects. It identifies 18 common stakeholder profiles and provides recommendations on how to best engage with each type. The profiles cover community leaders, influencers, activists, opportunists, disengaged individuals, and others. For each, it suggests the most effective engagement strategies while also highlighting potential risks to avoid. The document aims to help project managers navigate stakeholder relations challenges in a constructive manner.
15 people you will meet in the field
- 3. He will oppose the company or any community development projects. No amount of explanation can convince him. Sustain engagement through providing basic information about the project. Do not exert too much effort to convince him to support the project. Do not engage him on public debate/discussion - this is the opportunity hes waiting all his life.
- 4. Someone who is trusted by the community members. He commands respect and authority. Community members ask for his opinions. Consult on key issues and collaborate on certain projects. Ask for advice. Involve in community technical working group. Equip him with enough information about the project and laws regulating the mining industry. Send him to strategic seminars or forums.
- 5. She has position in different community-based organizations. Youll see her in all types of occasions in the community whether as an emcee, organizer, participant, etc. Consult on several project implementations and opportunities for partnership. Provide strategic messaging related to the project. Invite as an emcee/host on several company- initiated activities. Let her shine all the time.
- 6. Someone who is very influential but working in silence. He is either for or against the project. He usually gives advice to key leaders of the community. He dont speak publicly he might be a politician afraid of losing his political capital. Do not confront him on public or put him on a situation that he needs to decide or explain his position on the project. Engage him privately. Inform him about the project on a regular basis. Know his trusted guys.
- 7. Money and any personal benefits are his major considerations to act in favour of the company. Can do miracle for the project but poses reputational risk for the company if engaged incautiously. Do not engage him alone or in a private setting. Issue on bribery would most likely be raised in the long run if the company will continuously engage him privately. Always bring the discussions on a legal standpoint.
- 8. She doesnt care about whats happening in the community. When engaged youll hear her saying: Whatever will be the decision of my neighbours, then thats it! Keep her informed about the project and related activities. Show her statistics of the community members who are already supporting the project. Keep her away from anti-mining individuals/groups.
- 9. Keep her informed about company news. Hire her as a consultant for the company- initiated community newsletter. Consult her on IEC related activities. She is good in using social media such as Facebook and Twitter. She has access to internet. Aware about the current news or any news related to the company. Does blogging. A computer savvy.
- 10. Hell seize every opportunity to extract money or get any favour from the company.. He is good in creating situation wherein he can get money out of it. Be straightforward. Always ask him to put into letter his demand or concern. This type of stakeholder is afraid of documentation or paper trails. Do not meet him alone-always have someone to go with you when meeting him.
- 11. He is known in the community as an environmental champion. Provide him information and involve him on companys environment-related activities/initiatives or projects. Invite him on a tour on companys rehabilitation and reforestation programs. Make him really an environment champion.
- 12. He will quote or read any lines from his documents/books during community meetings or forums to highlight his points- most of the time he has his own interpretation of the provisions of the law. He may either be right or misleading. However, the community members will most likely to believe him. Prepare to refute or correct him during public forums when he discusses things or interpret any provisions of the law in a misleading manner. But do it in a way that he will not lose his face. Keep his dignity intact-but challenge his integrity.
- 13. Known for his ability to persuade other community members to buy his ideas. A good public speaker. Articulate-can communicate his ideas well. He can be an asset to the company if engaged well. Keep him informed about the Project. Provide him opportunity to speak about the Project. Invite him as resource speaker in those programs that are aligned to his field of expertise.
- 14. Leader or connected to armed groups or to outside political organizations. Typically, he is an opposition to the project due to his political ideology. Can impose fear or intimidation in the community. Engage him privately. Introduce to him the company and its corporate values. Find someone who has a connection with him to set up your meeting. Discuss things on how the community will benefit on the project; how human rights will be protected and respected.
- 15. Someone who is a returnee from her community either she has worked overseas or completed her studies in the city. She is admired for her accomplishments in life. Always provide her a venue where she can discuss her ideas and suggestions. Ask for her advice on certain issues and concerns related to the Project or to the welfare of the community.
- 16. No ideological underpinning. Practicing extortions. Proclaiming as someone who is in control of an armed-group. Do not meet him unless he is willing to go to the office in person. Monitor his movement.
- 17. Her main motivation is her business. Shell seize any business opportunities. Will react against the Project if her business will be compromised. Provide her information for business opportunities related to the project (i.e catering services, rentals etc).
- 18. About the Author JOSE PEPE DAGALA, JR. has seven (7) broad years field-based experience in the mining industry in the area of stakeholder relations and community development. His technical skills include stakeholder mapping/analysis; stakeholder engagement plan; grievance mechanism; social due diligence; and formulation and management of 2-Year Community Development Plan (CDP) and 5-Year Social Development and Management Plan (SDMP). @jose_dagala/Email:josedagala@rocketmail.com/www.josedagala.com Illustrator CYRUS BORROMEO is a self taught artist currently stationed in China as a product designer. . You can see some of his wonderful arts/drawings at pinoypencilpundit.deviantart.com.