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150223 madtendenser 2015 engelsk

Sune Erichsen
Sune Erichsen

This document discusses several new food trends in 2015 according to a survey by Mannov, including: 1) New trends in food, food safety, and health were important topics in media coverage of food. 2) There was a shift towards enjoyment over just reducing fat and sugar, with a focus on balance, wellness and exercise. 3) Neurogastronomy, which examines how our senses influence our experience of food, was emerging as a new trend.

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Food trends 2015
New trends, food safety and health are three important topics characterize the medias coverage of food. Mannovs latest survey, which annually iden<鍖es the food landscape in the media, con鍖rms this. Read more about the new trends and stop by for a chat about how your business can become a part of the modern media world. 2015
Is health mental or physical? It seems that after years of focusing on reducing fat and sugar we now aim for enjoyment. Health depends on balance, wellness and exercise. Say goodbye to light products and hello to chocolate, butter and heavy cream. Just remember to go for a run afterwards -that is the new attitude.
Our senses manipulate us, also when it comes to food.A red cup makes a drink to seem sweeter; firm foods seem healthier. Neuro- gastronomy is a whole new trend, and upcoming year's version of molecular gastronomy
The protein wave rolls on in 2015. More and more choose to prioritize protein in their diet.A new trend is that we are trying to find alternative protein sources than meat in the form of fish, lentils, seaweed and insects.
The fridge is filled with food, and the only one who benefits from it, is the trash. However, we have become better at reducing food waste, which means that recipes based on left overs, smaller portions on the plate and a smarter arrangement of the products at the supermarkets are gaining traction.
Danish consumers want organic products.Where we previously limited our organic shopping for basic commodities, we are now all-in on the issue and are filling the cart with organic product.
The consumer does not want factory farmed chickens. Something new is that we also want welfare for the fish. MSC- labeled fish that is sustainable fishing without exploiting resources or the environment - gets increasing attention and the demand is expected to increase even more in the coming years.
We want easy, healthy and authentic quality food.We just prefer not to make it ourselves. Luckily food producers are meeting us half way with the everyday kitchen routines: new peeled potatoes, stone-baked pizza bottoms, pre-cut vegetables and hamburgers already formed.
We are used to the hot dog stand and the rolling rotary.Try replacing sausages and kebabs with quality food from the cuisines from all over the world served by a chef right outside your door.That is the essence of the new food trucks that drive around and offer food to busy businessmen and hungry shoppers.
The longer time you are at a store, the more money you spend. But it takes something unique to hold on to the modern consumer, and therefore many of the major fashion houses have begun to integrate fashionable restaurants / cafes as part of their business concept.
Most of us could do without the bitter afternoon mood in the slow line at the supermarket and the increasing digitization of our purchases makes it possible. More people do their shopping online, and also in the restaurants it is now possible to get your food designed and served through orders from the Smartphone.
If you bring the Coffee we will bring

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150223 madtendenser 2015 engelsk

  • 2. New trends, food safety and health are three important topics characterize the medias coverage of food. Mannovs latest survey, which annually iden<鍖es the food landscape in the media, con鍖rms this. Read more about the new trends and stop by for a chat about how your business can become a part of the modern media world. 2015
  • 3. Is health mental or physical? It seems that after years of focusing on reducing fat and sugar we now aim for enjoyment. Health depends on balance, wellness and exercise. Say goodbye to light products and hello to chocolate, butter and heavy cream. Just remember to go for a run afterwards -that is the new attitude.
  • 4. Our senses manipulate us, also when it comes to food.A red cup makes a drink to seem sweeter; firm foods seem healthier. Neuro- gastronomy is a whole new trend, and upcoming year's version of molecular gastronomy
  • 5. The protein wave rolls on in 2015. More and more choose to prioritize protein in their diet.A new trend is that we are trying to find alternative protein sources than meat in the form of fish, lentils, seaweed and insects.
  • 6. The fridge is filled with food, and the only one who benefits from it, is the trash. However, we have become better at reducing food waste, which means that recipes based on left overs, smaller portions on the plate and a smarter arrangement of the products at the supermarkets are gaining traction.
  • 7. Danish consumers want organic products.Where we previously limited our organic shopping for basic commodities, we are now all-in on the issue and are filling the cart with organic product.
  • 8. The consumer does not want factory farmed chickens. Something new is that we also want welfare for the fish. MSC- labeled fish that is sustainable fishing without exploiting resources or the environment - gets increasing attention and the demand is expected to increase even more in the coming years.
  • 9. We want easy, healthy and authentic quality food.We just prefer not to make it ourselves. Luckily food producers are meeting us half way with the everyday kitchen routines: new peeled potatoes, stone-baked pizza bottoms, pre-cut vegetables and hamburgers already formed.
  • 10. We are used to the hot dog stand and the rolling rotary.Try replacing sausages and kebabs with quality food from the cuisines from all over the world served by a chef right outside your door.That is the essence of the new food trucks that drive around and offer food to busy businessmen and hungry shoppers.
  • 11. The longer time you are at a store, the more money you spend. But it takes something unique to hold on to the modern consumer, and therefore many of the major fashion houses have begun to integrate fashionable restaurants / cafes as part of their business concept.
  • 12. Most of us could do without the bitter afternoon mood in the slow line at the supermarket and the increasing digitization of our purchases makes it possible. More people do their shopping online, and also in the restaurants it is now possible to get your food designed and served through orders from the Smartphone.
  • 13. If you bring the Coffee we will bring