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2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter

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Suzi Wong Swint

This document summarizes a Puget Sound Starts Here outreach campaign in Seattle. Key aspects included distributing over 30,000 coasters with the PSSH message to local bars and restaurants, producing 105 t-shirts, and hosting a kick-off event with 350 attendees. Advertising occurred through various online media. The campaign was funded through a grant and partnerships with local businesses. It helped spread awareness of stormwater pollution prevention messaging to over 10,000 unique views online and through spin-off campaigns in other counties.

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Puget Sound Starts Here September 22, 2011
永姻艶壊艶稼岳艶姻:油禽看顎乙油檎庄界艶,油悪庄稼乙油遺看顎稼岳霞油乾油2062968360油乾油糸看顎乙.姻庄界艶葵一庄稼乙界看顎稼岳霞.乙看厩 Forming, Storming, Forming Storming and Norming A Classic Outreach Strategy gy
Forming NPDES Permit Regional coordination Stormwater grant Co-branding by PSP
Storming $980,000 Stormwater Grant Focus on awareness building and behavior change g g BMP Development Brand, Ad Campaign, and Website Social marketing, capacity building Effectiveness measuring
Norming Capacity building training (60+ jurisdictions) Applied Social Marketing ECO Nets SOGs GROSS Grant
永姻艶壊艶稼岳艶姻:油皆顎噛庄油安看稼乙油皆敬庄稼岳,油皆稼看鞄看馨庄壊鞄油遺看顎稼岳霞油乾油4253886476油乾油壊敬壊敬庄稼岳葵壊稼看界看.看姻乙 Grant of Regional Or Statewide Significance g g $500,000 thank you Dept of Ecology 3rd flight of TV ads Radio ads Bus ads Online ads S i l M di Social Media PSSH at the local level Evaluation
WeaskedSTORMmemberstogiveusthreewordsorphrasesthatdescribetheir experiencewithSTORM&PSSHthenweusedWordle tomakethisWordCloud. 安看姻糸壊油温姻艶油壊庄噛艶糸油庄稼油沿姻看沿看姻岳庄看稼油岳看油岳鞄艶油稼顎馨恢艶姻油看韓油岳庄馨艶壊油岳鞄艶霞油敬艶姻艶油顎壊艶糸.油
Collaboration C ll b ti Bulk orders for PSSH drain markers 34,000+ PSSH markers $1.25 ea (vs $2.70 for 2,000) 22 jurisdictions j i di ti Bulk orders for Drain Ranger Badges We Scoop stickers next?
TV ads Spring 2011 $164,223 Broadcast TV KCPQ TV-83, KCTS TV-60, KING TV-99, KIRO TV-122, KOMO TV-69, KONG TV-56, KZJO TV-25 Cable TV Arts & Entertainment Network-127, American Movie Channel-116, Animal Planet-12, Discovery-91, Do It Yourself-7, Food-98, , y , , , Home & Garden TV-105, Lifetime-109, Oprah Winfrey Network-9, Oxygen-10, The Learning Channel-102, TNT-94, The Weather Channel-10, Versus-8 www.youtube.com/watch?v=YqP9mFoqygM&feature=related
Radio d Spring R di ads - S i 2011 $25,236 PSSH Sponsored Metro Traffic Reports KCIS AM-10, KCMS FM-12, KGNW AM-18, KING FM-7, KIRO FM-52, , , , , , KIXI AM-18, KJAQ FM-33, KKNW AM-2, KKOL AM-8, KKWF FM-4, KLFE AM-15, KMPS FM-35, KOMO AM-70, KOMO FM-42, KPLU FM-10, KPLZ FM-2, KPTK AM-40, KQMV FM-4, KRWM FM-7, KTTH AM-49, KUOW FM-1, KVI AM-6, KZOK FM-42, KJR AM-60CPQ TV-83, KCTS TV-60, KING TV-99, KIRO TV-122, KOMO TV-69, KONG TV-56, KZJO TV-25
Social Media its not a fad Newspaper all Americans: 30% read paper frequently under 40: 15% read paper frequently (Mar 2009) Social Media 65% of adults use social network sites 43% use Facebook, Twitter, YouTube frequently (Aug 2011)
Social Media its not a fad PSSH on Facebook by Rae McNally, Puget Sound Partnership 1,124 fans PSSH on Twitter by Rae McNally, Puget Sound Partnership 1,228 followers
Social Media its not a fad it s YouTube 71% of online adults use YouTube or Vimeo YouTube Dog Doogity g g y 112,000+ views $27,000 ($333 per jurisdiction) earned (free) media: ( ) KOMO 4, KING 5, KCPQ 13, KIRO 97.3 FM, KISW 99.9 FM, Seattle PI, local weeklies, local blogs watchDogDoogityatwww.ScoopPoop.org
PSSH at the local level $102,870 $102 870 (shares varied depending on number of permittees &population. The smallest project was $11,700, the largest was $17,500) 7 Stormwater Outreach Groups mini-grants to disseminate PSSH at the community level
Northern SOG Drink Sleeves & Coaster
Snohomish SOG Bus Ads
North King SOG Scrolling Online Ads
South King SOG Display Panels & Posters
Thurston SOG Bus Ads 遺庄岳霞油看韓油晦温界艶霞油界看稼岳庄稼顎艶糸油岳鞄艶油温糸油敬庄岳鞄油界庄岳霞油韓顎稼糸壊
Western SOG Bus Ads
Pierce SOG Pi Online ads to support April is PSSH Month Buttheonlineadsarethemiddleofthestory But the online ads are the middle of the story BillMalatinsky,SeattlePublicUtilities,willtellusthestory fromthebeginning
永姻艶壊艶稼岳艶姻:油京庄鉛鉛油珂温鉛温岳庄稼壊一霞,油皆艶温岳岳鉛艶油永顎恢鉛庄界油雨岳庄鉛庄岳庄艶壊油乾油2063869154油乾油恢庄鉛鉛.馨温鉛温岳庄稼壊一霞葵壊艶温岳岳鉛艶.乙看厩 Showcase: The growth of a great idea Sh h h f d
Puget Sound Starts Here Coaster Campaign Seattle, Washington From Idea to Action
Idea Always write everything down, always
Funding? Dramatic reenactment by clip art silhouettes of me asking my boss for E&O money to fund beverage coasters during a recession...
ECOnet to the Rescue! Education,Communications,and OutreachNetworks Next 際際滷 ld ECONet(Education,CommunicationandOutreach Network)isaSoundwidenetworkofprofessionals workingtohelpsavePugetSound.Itdrawsonthe combinedexperience,skillsandcommunitylevel knowledgeoflocalorganizationsandindividualswhile linkingtoandbenefitingfromregionalresourcesanda comprehensivevisionforrestoringPugetSound.There aretwelvelocalECONetworksacrossthetwelve countiesofPugetSound.EachLocalECONethasa g g designatedcoordinatorandmeetingsareheldatleast quarterly. And by ECOnet I mean the Puget Sound Partnership.
Sorry about the blurry image. Although, actually, when was the last time you saw the eye doctor? All Im saying is consider it.
ECOnet Mini-Grant 2010 Funding Structure $ e&o$ $ $ $ $ $ $$ $ $$ $ A pot of big faceless general money becomes tiny, targeted, locally- informed, locally-driven action-ideas instantaneously.
With Funding on the Horizon Idea Evolves into Campaign Key Partnerships Key Components 1. Coasters 2. Distribution 3. T-Shirts 4. Advertisement 5. Event & Outreach Sometimes you eat the bar, and sometimes the bar eats you...
Funding Secured! Hooray!
Key Component 1: Coasters Seattle to Olympia: a crash course in long distance cyber graphic design.
Key Component 1: Coasters Finalized I Poop is, and always will be, everyones favorite.
Key Component 2: Distribution 4,000 Coasters 5,000 Coasters 3,500 Coasters 2,500 Coasters Remainder Coasters Hows my math?
Key Component 3: T-Shirts I rode my bike to make the order >
Key Component 4: Advertisement Piggybacking on an old friend
Key Component 5: Event & Outreach A photo essay
Rachaal Steele, super amazing manager of Naked City Brewery and key partner.
Me giving a rousing, enthusiastic speech while simultaneously lamenting the fact that I would be both on the clock and at a brewery for the rest of the evening. Total bummer.
Creamy Chipotle soup, meets bald man with a beard, meets giant coaster in background, meets Puget Sound affinity.
BAM!
Brother and sister (really) literally updating their location on social media site foursquare during the event
By the Numbers 30 000 Coasters di ib d to approximately 50 b 30,000 C distributed i l bars, restaurants, cafes i S f in Seattle l 105 of 110 t-shirts distributed 350 Attendees at Coaster Kick-Off 50 Unique Views of Outreach Table at Coaster Kick-Off 10 000 unique views of C 10,000 i i f Coaster C Costumes and 500 event i i i d invitations given at i Greenwood Seafair Parade Lead-up Kickoff Event article or advertisement on Phinneywood.com, Parkways (Seattle Parks), Eventful.com, Seattle PostGlobe, At Your Service (SPU), Highland Park Outlander, Broadview N i hb h d N B d i Neighborhood News, N k d Ci W b i & F Naked City Website Facebook & T i b k Twitter, C k k P k Carkeek Park Homepage & Newsletter, and more Spinoff Campaigns now in Kitsap, Pierce, and Whatcom/Skagit Counties Almost finished.
By the Locales Georgetown Wallingford: Ballard: Calamity Janes SmashWineBar Smash Wine Bar Bad Alberts Jules Maes Tutta Bella The Loft Smarty Pants BlueStar Thaiku Hudson Lock and Keel 9 lb. Hammer ThorntonCreekWatershed: Kings Hardware JacksonParkRestaurant Hatties Hat Madison Valley CarolineTavern Old Town Ale House The Attic CoopersAleHouse Old Peculiar Romios Pizza Bastille Caf辿 & Bar Capitol Hill RamBrewery(Northgate) Honey Hole MapleLeafGrill Greenwood: RooseveltAleHouse Naked City Brewery & Taphouse White Center JewelBox Pillagers Pub g Triangle Pub g ThaiFusionBistro Thai Fusion Bistro Bleachers ReservoirBar&Grill Pig N Whistle West Seattle ScorecardBar&Grill Pipers Creek Pub Skylark WedgewoodAleHouse 74th Street Ale House West Five Restaurant FiddlersInn Prost! Poggie Tavern Beverage Place Pub Endolyne J E d l Joes Finished.
永姻艶壊艶稼岳艶姻:油意庄韓韓温稼霞油或D艶鉛鉛,油永庄艶姻界艶油遺看顎稼岳霞油乾油2537982468油乾油岳看糸艶鉛鉛葵界看.沿庄艶姻界艶.敬温.顎壊 ChaptertwoofourstorycontinueswithTiffanyODell,PierceCounty Pierce County ECO Net and SOG Coaster and Coffee Sleeve Campaign and Puget Sound Starts Here Month g
1 2 April is Month! Sunday Monday Tuesday Wednesday Thursday Friday Saturday 3 4 5 6 7 8 10:30 AM 9 9 AM Silver Creek Co post g a d Composting and Volunteer Worm bins Class Restoration 1 PM Tahoma Salt 6 PM Rain barrel 6:30 PM Natural Yard Marsh Volunteer Workshop Care Class Restoration 10 11 12 13 14 15 9 AM Parks 16 Appreciation Day 6 PM Soil Prep, 3 PM Puget Sound Planting Seedlings Starts Here Month 9 AM First Creek Class Proclamation at Volunteer Pierce County 6:30 PM Natural Yard Restoration Council Care Class Earth Day at PDZA 17 18 19 20 21 22 23 10:30 AM Residential Earth Day at Point 7:05 PM Puget 10AM Earth Day at Rain Garden Class Defiance Zoo & Sound Starts Here Jerisich Dock Aquarium Night at the Tacoma 12 PM Yowkwala 6:30 PM Natural Yard 6:30 PM Natural Yard Rainiers Beach Volunteer Care Class Care Class Earth Day Restoration 24 25 26 27 28 29 30 9 AM Puyallup River 24th - 30th Coasters and coffee sleeves at local businesses Volunteer Clean-up 8 AM Water4Life Childrens Water 6:30 PM Natural Yard Festival 10:30 AM Natural Care Class Lawn Care Class Arbor Day Visit www.pugetsoundstartshere.org for more events throughout the year!
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter
Tacoma News Tribune Web Ads
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter
http://youtu.be/d5A4tY3SvHE
永温姻岳庄界庄沿温岳庄稼乙油恢顎壊庄稼艶壊壊艶壊:油 15,000coasters 15 000 coasters 2000coffeesleeves 30,000coffeesleeves 500coasters 2,000coffeesleeves
Organizations participating: City of Edgewood Mt.RainierNationalPark PuyallupRiverWatershed Council CloverChambers WatershedCouncil KGIWatershedCouncil PointDefianceZoo SelfReliantGraham
The next chapter in the coaster story comes from the Kitsap Environmental Education P g Ed ti Programs.
Chapter 4 in the Coaster Story: Whatcom/Skagit SOG coaster design
永姻艶壊艶稼岳艶姻:油永艶岳艶姻油堰看鉛岳艶,油遺庄岳霞油看韓油檎艶糸馨看稼糸油乾油4255562822油乾油沿鞄看鉛岳艶葵姻艶糸馨看稼糸.乙看厩 Puget Sound Starts Here: g Campaign Recall and Impact $51,156 If you don't know where you are going, you might wind up someplace else. don t --Yogi Berra
We conducted a phone survey: Approx. 1200 residents in 9 Puget Sound Area Counties 1 in 4 (26%) of respondents had seen or heard the phrase Puget Sound Starts Here 2 in 3 (66%) of those who had heard it correctly interpreted its meaning Most learned of it from the TV ads Added together, local actions had about the same exposure rate as the TV ads USA Today has come out with a new survey - apparently, three out of every four people make up 75% of th population." f l k f the l ti " - David Letterman
According to marketing experts, a 26% recall rate f a t ll t for two year old b d i ld brand is very strong. Some people dream of success... while others wake up and work hard at it. p p f p --Unknown
Was the Campaign Effective? p g We got the message out beyond the Choir. W primed th pump f l We i d the for local, on-the-ground programs l th d aimed at protecting the environment. Try not to become a man of success, but rather try to become a man of value. --Albert Einstein
Context: What we knew About 10 15% of the population are True Greens the p p Choir More people will pay attention if we make the topic relevant to them People need to see things more than once--the same message numerous times results i greater recall i l in ll The beginning is the most important part of the work. --Platos Republic
What we wanted: increase awareness and relevance E Extend the our market reachreach receptive people that are d h k h h i l h not necessarily aware M k the i Make h issue relevant--the first step i promoting activities l h fi in i i ii that will protect the environment C Create a common b d h can b used b numerous cities, brand--that be d by ii counties, non-profits, etc. People receive somewhere between 300 and 3000 advertised messages a day. p g y --Stuart Elway, the STORM survey/evaluation consultant
The message got through Those that recall the message were 20% more likely to rate stormwater pollution from neighborhoods and roadways as Significant Significant Willingness to change behaviors was most strongly correlated to the belief that local waterways had some pollution Willingness to change behavior went up with exposer to the campaign Half of those who saw the campaign understood what it was asking them to do We don't inherit the earth from our ancestors, we b borrow it f from our children. hild --Native American Proverb
The Take-away: 1 in 4 residents around Puget Sound saw the campaign26% is STRONG! The campaign extended our marketreaching the light greenswe got beyond the choir. Keep the regional awareness effort going AND use campaign to support local programs that promote environmentally-sound behavior Message regionally, act locally. --STORM Members
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter
永姻艶壊艶稼岳艶姻:油禽看顎乙油檎庄界艶,油悪庄稼乙油遺看顎稼岳霞油乾油2062968360油乾油糸看顎乙.姻庄界艶葵一庄稼乙界看顎稼岳霞.乙看厩 Where W G i Wh Were Going
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter

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2011 09-22-0-pssh show-andtell-dougsuzibilltifpeter

  • 1. Puget Sound Starts Here September 22, 2011
  • 3. Forming NPDES Permit Regional coordination Stormwater grant Co-branding by PSP
  • 4. Storming $980,000 Stormwater Grant Focus on awareness building and behavior change g g BMP Development Brand, Ad Campaign, and Website Social marketing, capacity building Effectiveness measuring
  • 5. Norming Capacity building training (60+ jurisdictions) Applied Social Marketing ECO Nets SOGs GROSS Grant
  • 6. 永姻艶壊艶稼岳艶姻:油皆顎噛庄油安看稼乙油皆敬庄稼岳,油皆稼看鞄看馨庄壊鞄油遺看顎稼岳霞油乾油4253886476油乾油壊敬壊敬庄稼岳葵壊稼看界看.看姻乙 Grant of Regional Or Statewide Significance g g $500,000 thank you Dept of Ecology 3rd flight of TV ads Radio ads Bus ads Online ads S i l M di Social Media PSSH at the local level Evaluation
  • 7. WeaskedSTORMmemberstogiveusthreewordsorphrasesthatdescribetheir experiencewithSTORM&PSSHthenweusedWordle tomakethisWordCloud. 安看姻糸壊油温姻艶油壊庄噛艶糸油庄稼油沿姻看沿看姻岳庄看稼油岳看油岳鞄艶油稼顎馨恢艶姻油看韓油岳庄馨艶壊油岳鞄艶霞油敬艶姻艶油顎壊艶糸.油
  • 8. Collaboration C ll b ti Bulk orders for PSSH drain markers 34,000+ PSSH markers $1.25 ea (vs $2.70 for 2,000) 22 jurisdictions j i di ti Bulk orders for Drain Ranger Badges We Scoop stickers next?
  • 9. TV ads Spring 2011 $164,223 Broadcast TV KCPQ TV-83, KCTS TV-60, KING TV-99, KIRO TV-122, KOMO TV-69, KONG TV-56, KZJO TV-25 Cable TV Arts & Entertainment Network-127, American Movie Channel-116, Animal Planet-12, Discovery-91, Do It Yourself-7, Food-98, , y , , , Home & Garden TV-105, Lifetime-109, Oprah Winfrey Network-9, Oxygen-10, The Learning Channel-102, TNT-94, The Weather Channel-10, Versus-8 www.youtube.com/watch?v=YqP9mFoqygM&feature=related
  • 10. Radio d Spring R di ads - S i 2011 $25,236 PSSH Sponsored Metro Traffic Reports KCIS AM-10, KCMS FM-12, KGNW AM-18, KING FM-7, KIRO FM-52, , , , , , KIXI AM-18, KJAQ FM-33, KKNW AM-2, KKOL AM-8, KKWF FM-4, KLFE AM-15, KMPS FM-35, KOMO AM-70, KOMO FM-42, KPLU FM-10, KPLZ FM-2, KPTK AM-40, KQMV FM-4, KRWM FM-7, KTTH AM-49, KUOW FM-1, KVI AM-6, KZOK FM-42, KJR AM-60CPQ TV-83, KCTS TV-60, KING TV-99, KIRO TV-122, KOMO TV-69, KONG TV-56, KZJO TV-25
  • 11. Social Media its not a fad Newspaper all Americans: 30% read paper frequently under 40: 15% read paper frequently (Mar 2009) Social Media 65% of adults use social network sites 43% use Facebook, Twitter, YouTube frequently (Aug 2011)
  • 12. Social Media its not a fad PSSH on Facebook by Rae McNally, Puget Sound Partnership 1,124 fans PSSH on Twitter by Rae McNally, Puget Sound Partnership 1,228 followers
  • 13. Social Media its not a fad it s YouTube 71% of online adults use YouTube or Vimeo YouTube Dog Doogity g g y 112,000+ views $27,000 ($333 per jurisdiction) earned (free) media: ( ) KOMO 4, KING 5, KCPQ 13, KIRO 97.3 FM, KISW 99.9 FM, Seattle PI, local weeklies, local blogs watchDogDoogityatwww.ScoopPoop.org
  • 14. PSSH at the local level $102,870 $102 870 (shares varied depending on number of permittees &population. The smallest project was $11,700, the largest was $17,500) 7 Stormwater Outreach Groups mini-grants to disseminate PSSH at the community level
  • 18. South King SOG Display Panels & Posters
  • 19. Thurston SOG Bus Ads 遺庄岳霞油看韓油晦温界艶霞油界看稼岳庄稼顎艶糸油岳鞄艶油温糸油敬庄岳鞄油界庄岳霞油韓顎稼糸壊
  • 21. Pierce SOG Pi Online ads to support April is PSSH Month Buttheonlineadsarethemiddleofthestory But the online ads are the middle of the story BillMalatinsky,SeattlePublicUtilities,willtellusthestory fromthebeginning
  • 23. Puget Sound Starts Here Coaster Campaign Seattle, Washington From Idea to Action
  • 24. Idea Always write everything down, always
  • 25. Funding? Dramatic reenactment by clip art silhouettes of me asking my boss for E&O money to fund beverage coasters during a recession...
  • 26. ECOnet to the Rescue! Education,Communications,and OutreachNetworks Next 際際滷 ld ECONet(Education,CommunicationandOutreach Network)isaSoundwidenetworkofprofessionals workingtohelpsavePugetSound.Itdrawsonthe combinedexperience,skillsandcommunitylevel knowledgeoflocalorganizationsandindividualswhile linkingtoandbenefitingfromregionalresourcesanda comprehensivevisionforrestoringPugetSound.There aretwelvelocalECONetworksacrossthetwelve countiesofPugetSound.EachLocalECONethasa g g designatedcoordinatorandmeetingsareheldatleast quarterly. And by ECOnet I mean the Puget Sound Partnership.
  • 27. Sorry about the blurry image. Although, actually, when was the last time you saw the eye doctor? All Im saying is consider it.
  • 28. ECOnet Mini-Grant 2010 Funding Structure $ e&o$ $ $ $ $ $ $$ $ $$ $ A pot of big faceless general money becomes tiny, targeted, locally- informed, locally-driven action-ideas instantaneously.
  • 29. With Funding on the Horizon Idea Evolves into Campaign Key Partnerships Key Components 1. Coasters 2. Distribution 3. T-Shirts 4. Advertisement 5. Event & Outreach Sometimes you eat the bar, and sometimes the bar eats you...
  • 31. Key Component 1: Coasters Seattle to Olympia: a crash course in long distance cyber graphic design.
  • 32. Key Component 1: Coasters Finalized I Poop is, and always will be, everyones favorite.
  • 33. Key Component 2: Distribution 4,000 Coasters 5,000 Coasters 3,500 Coasters 2,500 Coasters Remainder Coasters Hows my math?
  • 34. Key Component 3: T-Shirts I rode my bike to make the order >
  • 35. Key Component 4: Advertisement Piggybacking on an old friend
  • 36. Key Component 5: Event & Outreach A photo essay
  • 37. Rachaal Steele, super amazing manager of Naked City Brewery and key partner.
  • 38. Me giving a rousing, enthusiastic speech while simultaneously lamenting the fact that I would be both on the clock and at a brewery for the rest of the evening. Total bummer.
  • 39. Creamy Chipotle soup, meets bald man with a beard, meets giant coaster in background, meets Puget Sound affinity.
  • 40. BAM!
  • 41. Brother and sister (really) literally updating their location on social media site foursquare during the event
  • 42. By the Numbers 30 000 Coasters di ib d to approximately 50 b 30,000 C distributed i l bars, restaurants, cafes i S f in Seattle l 105 of 110 t-shirts distributed 350 Attendees at Coaster Kick-Off 50 Unique Views of Outreach Table at Coaster Kick-Off 10 000 unique views of C 10,000 i i f Coaster C Costumes and 500 event i i i d invitations given at i Greenwood Seafair Parade Lead-up Kickoff Event article or advertisement on Phinneywood.com, Parkways (Seattle Parks), Eventful.com, Seattle PostGlobe, At Your Service (SPU), Highland Park Outlander, Broadview N i hb h d N B d i Neighborhood News, N k d Ci W b i & F Naked City Website Facebook & T i b k Twitter, C k k P k Carkeek Park Homepage & Newsletter, and more Spinoff Campaigns now in Kitsap, Pierce, and Whatcom/Skagit Counties Almost finished.
  • 43. By the Locales Georgetown Wallingford: Ballard: Calamity Janes SmashWineBar Smash Wine Bar Bad Alberts Jules Maes Tutta Bella The Loft Smarty Pants BlueStar Thaiku Hudson Lock and Keel 9 lb. Hammer ThorntonCreekWatershed: Kings Hardware JacksonParkRestaurant Hatties Hat Madison Valley CarolineTavern Old Town Ale House The Attic CoopersAleHouse Old Peculiar Romios Pizza Bastille Caf辿 & Bar Capitol Hill RamBrewery(Northgate) Honey Hole MapleLeafGrill Greenwood: RooseveltAleHouse Naked City Brewery & Taphouse White Center JewelBox Pillagers Pub g Triangle Pub g ThaiFusionBistro Thai Fusion Bistro Bleachers ReservoirBar&Grill Pig N Whistle West Seattle ScorecardBar&Grill Pipers Creek Pub Skylark WedgewoodAleHouse 74th Street Ale House West Five Restaurant FiddlersInn Prost! Poggie Tavern Beverage Place Pub Endolyne J E d l Joes Finished.
  • 44. 永姻艶壊艶稼岳艶姻:油意庄韓韓温稼霞油或D艶鉛鉛,油永庄艶姻界艶油遺看顎稼岳霞油乾油2537982468油乾油岳看糸艶鉛鉛葵界看.沿庄艶姻界艶.敬温.顎壊 ChaptertwoofourstorycontinueswithTiffanyODell,PierceCounty Pierce County ECO Net and SOG Coaster and Coffee Sleeve Campaign and Puget Sound Starts Here Month g
  • 45. 1 2 April is Month! Sunday Monday Tuesday Wednesday Thursday Friday Saturday 3 4 5 6 7 8 10:30 AM 9 9 AM Silver Creek Co post g a d Composting and Volunteer Worm bins Class Restoration 1 PM Tahoma Salt 6 PM Rain barrel 6:30 PM Natural Yard Marsh Volunteer Workshop Care Class Restoration 10 11 12 13 14 15 9 AM Parks 16 Appreciation Day 6 PM Soil Prep, 3 PM Puget Sound Planting Seedlings Starts Here Month 9 AM First Creek Class Proclamation at Volunteer Pierce County 6:30 PM Natural Yard Restoration Council Care Class Earth Day at PDZA 17 18 19 20 21 22 23 10:30 AM Residential Earth Day at Point 7:05 PM Puget 10AM Earth Day at Rain Garden Class Defiance Zoo & Sound Starts Here Jerisich Dock Aquarium Night at the Tacoma 12 PM Yowkwala 6:30 PM Natural Yard 6:30 PM Natural Yard Rainiers Beach Volunteer Care Class Care Class Earth Day Restoration 24 25 26 27 28 29 30 9 AM Puyallup River 24th - 30th Coasters and coffee sleeves at local businesses Volunteer Clean-up 8 AM Water4Life Childrens Water 6:30 PM Natural Yard Festival 10:30 AM Natural Care Class Lawn Care Class Arbor Day Visit www.pugetsoundstartshere.org for more events throughout the year!
  • 51. 永温姻岳庄界庄沿温岳庄稼乙油恢顎壊庄稼艶壊壊艶壊:油 15,000coasters 15 000 coasters 2000coffeesleeves 30,000coffeesleeves 500coasters 2,000coffeesleeves
  • 52. Organizations participating: City of Edgewood Mt.RainierNationalPark PuyallupRiverWatershed Council CloverChambers WatershedCouncil KGIWatershedCouncil PointDefianceZoo SelfReliantGraham
  • 53. The next chapter in the coaster story comes from the Kitsap Environmental Education P g Ed ti Programs.
  • 54. Chapter 4 in the Coaster Story: Whatcom/Skagit SOG coaster design
  • 55. 永姻艶壊艶稼岳艶姻:油永艶岳艶姻油堰看鉛岳艶,油遺庄岳霞油看韓油檎艶糸馨看稼糸油乾油4255562822油乾油沿鞄看鉛岳艶葵姻艶糸馨看稼糸.乙看厩 Puget Sound Starts Here: g Campaign Recall and Impact $51,156 If you don't know where you are going, you might wind up someplace else. don t --Yogi Berra
  • 56. We conducted a phone survey: Approx. 1200 residents in 9 Puget Sound Area Counties 1 in 4 (26%) of respondents had seen or heard the phrase Puget Sound Starts Here 2 in 3 (66%) of those who had heard it correctly interpreted its meaning Most learned of it from the TV ads Added together, local actions had about the same exposure rate as the TV ads USA Today has come out with a new survey - apparently, three out of every four people make up 75% of th population." f l k f the l ti " - David Letterman
  • 57. According to marketing experts, a 26% recall rate f a t ll t for two year old b d i ld brand is very strong. Some people dream of success... while others wake up and work hard at it. p p f p --Unknown
  • 58. Was the Campaign Effective? p g We got the message out beyond the Choir. W primed th pump f l We i d the for local, on-the-ground programs l th d aimed at protecting the environment. Try not to become a man of success, but rather try to become a man of value. --Albert Einstein
  • 59. Context: What we knew About 10 15% of the population are True Greens the p p Choir More people will pay attention if we make the topic relevant to them People need to see things more than once--the same message numerous times results i greater recall i l in ll The beginning is the most important part of the work. --Platos Republic
  • 60. What we wanted: increase awareness and relevance E Extend the our market reachreach receptive people that are d h k h h i l h not necessarily aware M k the i Make h issue relevant--the first step i promoting activities l h fi in i i ii that will protect the environment C Create a common b d h can b used b numerous cities, brand--that be d by ii counties, non-profits, etc. People receive somewhere between 300 and 3000 advertised messages a day. p g y --Stuart Elway, the STORM survey/evaluation consultant
  • 61. The message got through Those that recall the message were 20% more likely to rate stormwater pollution from neighborhoods and roadways as Significant Significant Willingness to change behaviors was most strongly correlated to the belief that local waterways had some pollution Willingness to change behavior went up with exposer to the campaign Half of those who saw the campaign understood what it was asking them to do We don't inherit the earth from our ancestors, we b borrow it f from our children. hild --Native American Proverb
  • 62. The Take-away: 1 in 4 residents around Puget Sound saw the campaign26% is STRONG! The campaign extended our marketreaching the light greenswe got beyond the choir. Keep the regional awareness effort going AND use campaign to support local programs that promote environmentally-sound behavior Message regionally, act locally. --STORM Members