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Foundations of Placement Excellence
  How to Unlock your Career Services Departments Potential
              and Improve Placement Outcomes


             Webinar presentation September 5th, 2012

                         Presented by:
                 Ann Cross and Martha Lanaghen
                       The Sparrow Group
INTRODUCTION

   Todays Presenters
   Ann Cross
   Martha Lanaghen

   What Youll Learn Today:
    The five fundamentals of placement
    Getting the whole campus involved
    Lost and found  finding your grads
    Ensuring reporting accuracy and compliance
    Game Changers  two big ideas
THE FIVE FUNDAMENTALS
OF OUTSTANDING PLACEMENT


  Externship Sites  Create direct leads for placement

  Waivers  Changing status if grad is working

  Staffing agencies  building strong relationships so you get
   the job leads first!

  Preparing the Grad  Mock interviews, coaching,
   appearance, workshops

  Follow up  connecting with employers after the interview
LOST AND FOUND 
WHERE ARE THEY!?

  Skip Tracing

  Incent your grads to get in touch

  Motivate your current students and
   staff/faculty to help you find missing grads

  Cyber Sleuthing  top ways to find your
   grads on the web
CYBER SLEUTHING

      TOOL            DIFFERENTIATION                       WHEN TO USE IT?
KGBpeople.com       20 social networks              MIA Graduate is Non-responsive.
                    6 search engines                 Known Name
                    5 photo and video sources        Known general location
                    6 personal data sources

Lullar.com          23 social Networks              MIA Graduate is Non-responsive.
                    Smaller, Niche networks          Known Name
                    Does Username Guessing           Known Email

Facesaerch.com   Scans web for Face Photos           MIA Graduate is Non-responsive
                                                      Known Name
Pipl.com            Scans major social networks     MIA Graduate is Non-responsive
                    Provides Images & Options to     Known Name
                     Narrow search by age/location    Known Username
                    Scans Amazon Wishlists           Known Email
                    Scans Ebay profiles              Known Phone
                                                      Known general location
                                                      Known Age range
CAMPUS ENGAGEMENT 
IT TAKES A VILLAGE




     Make it fun!  The Amazing Race
     Job lead referral programs

     Missing Graduates  Milk Carton

     Communication and reporting
COMMUNICATION AND REPORTING


Two Great Ideas to Increase Awareness and get the
Campus Involved  Get Board!:

         1) The White Board!

         2) The Dashboard
WHITE BOARD
DASHBOARD
ENSURING ACCURACY



     3rd party employment verification

     Internal Processes  checks and balances
        Student file checklists

        Placement verification form

        File audit process
GAME CHANGERS




   WOTC  Workforce Opportunity Tax Credit

   Marketing your grads
WOTC

   The tax credit amounts that a hiring employer may
    be eligible for are:

 $2400 Tax Credit for new Hires

 $4800 Tax Credit for disabled veteran hire

 $9000 Tax Credit for Long Term TANF recipient

Information can be found at the Department of Labor Website:
http://www.doleta.gov/business/incentives/opptax/
ABC Career College
                                         Wants to Help You!

                          WOTC Work Opportunity Tax Credit

The tax credit amounts that a hiring employer may be eligible
for hiring our Grads?


 $2400 Tax Credit for New Hires
 $4800 Tax Credit for Disabled Veteran Hire
 $9000 Tax Credit for Long Term TANF Recipient
  Call US To Learn More! 555-555-5555




 Call Us to Find Eligible Candidates! 555-5555
Marketing Like a Recruiter
      ABC CAREER COLLEGE TOP CANDIDATES FOR HIRE

              Greta Charles is Certified as a Medical Coder. She is CPC certified as well as RHIT certified through AHIMA. She is very detail
   Graduate   oriented and has over 20 years of customer service experience. Accuracy is her strength. She is articulate, can effectively multi-task,
    Photo
              has an eye for details and is an efficient problem solver. She has years of work experience to bring to your team. This graduate is
              ready to work for your office today.                                                         Click HERE to request Graduates resume
    Here



              Peter Smith is a Certified Paralegal experienced in preparing wills, trusts, briefs, and providing thorough legal research, and probate
   Graduate   issues. He has excellent skills on pleading cases. He also has 20 years of law enforcement experience. Niles also holds a Bachelor
              Degree in Criminal Justice which makes him a competitive candidate.
    Photo


    Here      Click HERE to request Graduates resume

              Anita JonesPeterson is an outstanding Certified Medical Assistant ready to work for you. She is very compassionate and a natural
   Graduate   leader. Her skills include vital signs, administering injections and medications. She has a proven track record in providing outstanding
              care to patients during her externship. This graduate is ready to work for your office today.
    Photo


    Here      Click HERE to request Graduates resume



   Graduate

              James Bowles is a caring Certified Pharmacy Technician with the ability to deliver exceptional customer service skills! His attention
    Photo
              to detail makes him a great candidate for any pharmacy. James has excellent computer skills and is extremely accurate. He displays
    Here      the highest degree of professionalism and is able to multi-task effectively.                    Click HERE to request Graduates
              resume
TIPS FOR CREATING YOUR MARKETING


   Select your candidates wisely

   Use attractive photos

   Choose one candidate from each program

   Send monthly or quarterly

   Occasionally highlight a Grad who was
Questions?



                                                        Thank you!



Please feel free to contact us with additional questions.
Ann Cross                    Martha Lanaghen
Sr. Executive Partner        President
across@SparrowGroup.biz      martha@SparrowGroup.biz        www.SparrowGroup.biz
970-556-6101                 303-257-6222                       307-200-9460

More Related Content

2012 Apscu Cross Lanaghen Finalx Notes

  • 1. Foundations of Placement Excellence How to Unlock your Career Services Departments Potential and Improve Placement Outcomes Webinar presentation September 5th, 2012 Presented by: Ann Cross and Martha Lanaghen The Sparrow Group
  • 2. INTRODUCTION Todays Presenters Ann Cross Martha Lanaghen What Youll Learn Today: The five fundamentals of placement Getting the whole campus involved Lost and found finding your grads Ensuring reporting accuracy and compliance Game Changers two big ideas
  • 3. THE FIVE FUNDAMENTALS OF OUTSTANDING PLACEMENT Externship Sites Create direct leads for placement Waivers Changing status if grad is working Staffing agencies building strong relationships so you get the job leads first! Preparing the Grad Mock interviews, coaching, appearance, workshops Follow up connecting with employers after the interview
  • 4. LOST AND FOUND WHERE ARE THEY!? Skip Tracing Incent your grads to get in touch Motivate your current students and staff/faculty to help you find missing grads Cyber Sleuthing top ways to find your grads on the web
  • 5. CYBER SLEUTHING TOOL DIFFERENTIATION WHEN TO USE IT? KGBpeople.com 20 social networks MIA Graduate is Non-responsive. 6 search engines Known Name 5 photo and video sources Known general location 6 personal data sources Lullar.com 23 social Networks MIA Graduate is Non-responsive. Smaller, Niche networks Known Name Does Username Guessing Known Email Facesaerch.com Scans web for Face Photos MIA Graduate is Non-responsive Known Name Pipl.com Scans major social networks MIA Graduate is Non-responsive Provides Images & Options to Known Name Narrow search by age/location Known Username Scans Amazon Wishlists Known Email Scans Ebay profiles Known Phone Known general location Known Age range
  • 6. CAMPUS ENGAGEMENT IT TAKES A VILLAGE Make it fun! The Amazing Race Job lead referral programs Missing Graduates Milk Carton Communication and reporting
  • 7. COMMUNICATION AND REPORTING Two Great Ideas to Increase Awareness and get the Campus Involved Get Board!: 1) The White Board! 2) The Dashboard
  • 10. ENSURING ACCURACY 3rd party employment verification Internal Processes checks and balances Student file checklists Placement verification form File audit process
  • 11. GAME CHANGERS WOTC Workforce Opportunity Tax Credit Marketing your grads
  • 12. WOTC The tax credit amounts that a hiring employer may be eligible for are: $2400 Tax Credit for new Hires $4800 Tax Credit for disabled veteran hire $9000 Tax Credit for Long Term TANF recipient Information can be found at the Department of Labor Website: http://www.doleta.gov/business/incentives/opptax/
  • 13. ABC Career College Wants to Help You! WOTC Work Opportunity Tax Credit The tax credit amounts that a hiring employer may be eligible for hiring our Grads? $2400 Tax Credit for New Hires $4800 Tax Credit for Disabled Veteran Hire $9000 Tax Credit for Long Term TANF Recipient Call US To Learn More! 555-555-5555 Call Us to Find Eligible Candidates! 555-5555
  • 14. Marketing Like a Recruiter ABC CAREER COLLEGE TOP CANDIDATES FOR HIRE Greta Charles is Certified as a Medical Coder. She is CPC certified as well as RHIT certified through AHIMA. She is very detail Graduate oriented and has over 20 years of customer service experience. Accuracy is her strength. She is articulate, can effectively multi-task, Photo has an eye for details and is an efficient problem solver. She has years of work experience to bring to your team. This graduate is ready to work for your office today. Click HERE to request Graduates resume Here Peter Smith is a Certified Paralegal experienced in preparing wills, trusts, briefs, and providing thorough legal research, and probate Graduate issues. He has excellent skills on pleading cases. He also has 20 years of law enforcement experience. Niles also holds a Bachelor Degree in Criminal Justice which makes him a competitive candidate. Photo Here Click HERE to request Graduates resume Anita JonesPeterson is an outstanding Certified Medical Assistant ready to work for you. She is very compassionate and a natural Graduate leader. Her skills include vital signs, administering injections and medications. She has a proven track record in providing outstanding care to patients during her externship. This graduate is ready to work for your office today. Photo Here Click HERE to request Graduates resume Graduate James Bowles is a caring Certified Pharmacy Technician with the ability to deliver exceptional customer service skills! His attention Photo to detail makes him a great candidate for any pharmacy. James has excellent computer skills and is extremely accurate. He displays Here the highest degree of professionalism and is able to multi-task effectively. Click HERE to request Graduates resume
  • 15. TIPS FOR CREATING YOUR MARKETING Select your candidates wisely Use attractive photos Choose one candidate from each program Send monthly or quarterly Occasionally highlight a Grad who was
  • 16. Questions? Thank you! Please feel free to contact us with additional questions. Ann Cross Martha Lanaghen Sr. Executive Partner President across@SparrowGroup.biz martha@SparrowGroup.biz www.SparrowGroup.biz 970-556-6101 303-257-6222 307-200-9460