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Impact van Zorg 2.0 op
                         onze samenleving
                                    Frank Boermeester

                   MIConnect - 12 november 2013 ¨C MIC Kortrijk

Contacteer ons!
Mail:             info@micvlaanderen.be                      Etienne Sabbelaan 51, 8500 Kortrijk
Twitter:          @MICVlaanderen                                   Jaarbeurslaan 25, 3600 Genk
LinkedIn group:   Microsoft Innovation Center - Vlaanderen
Newsletter:       http://www.micvlaanderen.be
Digital Health
               &
          Health 2.0

Impact of digital technologies on healthcare?
Frank     Bart     Leo




@fboermeester @bart    @leoexter
What is Digital Health / Health 2.0?
8 converging elements:

¨C Wireless Sensors and Devices
¨C Genomics (A, C, G, T = digital)
¨C Social Networking
¨C Mobile Connectivity and Bandwidth
¨C Imaging
¨C Health Information Systems
¨C The Internet
¨C Computing Power and the Data Universe
eHealth versus Digital Health / Health
2.0?

1. Heavy duty ERP & EHR vs light consumer
   technologies (web & mobile) and web 2.0 services
   (social networks)
2. Technology & data for providers versus technology
   & data for consumers-patients as active
   participants in care
3. Automating existing healthcare processes versus
   disrupting healthcare models
4. Large technology companies vs lean startups
Intense & focused programme

                 1   theme

                     high-potential
                 7
                     startups

                70 hand-picked
                   investors &
                   decision
                   makers
I    Brussels BE ¨C Supply chain & Admin


II    Antwerp BE ¨C At-home care


III   Nijmegen NL ¨C Big Data


IV    London UK ¨C Health data integration
Coming up:
Heidelberg/Warsaw/Tallinn/Berlin
First, consider this...
(Whites Only) Class of ¡®86, Kloof High School
This is how we
communicated
For information we relied on each other or
this...
... it led to this wonderful story.
...but also probably prolonged Apartheid
Instant worldwide communication
Instant answers
Always on
Access to everything there is in the world
Instant decision support
Always with me
It is amazing!
But does it apply to healthcare?

   Instant communication
   Instant answers
   Always on
   Access to everything
   Instant decision support
   Always with me
No. In some way¡¯s we¡¯re still in 1985
Why the resistance?

   Reimbursement models
   Liability legislation
   Legacy investments
   Cultural ¨C healthcare shouldn¡¯t be
   commercial
   Cultural/vested interests ¨C doctors don¡¯t
   want to lose control/authority (and patients
   aren¡¯t assertive)
Will the healthcare system cross its Rubicon?
Fortunately something is brewing
Digital
Health is
HOT !


The startup
factories
have
arrived
In just two years, 15+ health startup accelerators &
incubators were established...

& 9 major digital health conferences

& numerous hackathons, competitions and investor
matchmaking events

   http://healthstartup.eu/the-ultimate-health-
   startup-resources-guide/

Spawning hundreds of new devices and apps
touching all aspects of healthcare
But will it help?
Because the reality is, the future of healthcare is not
looking so good...

?Staffing shortages
?Budgetting crises
?R&D becoming more costly
What will be the impact of digital health?

?On quality & outcomes?
?On productivity & cost-efficiency?
?On access to healthcare?
Change begins with imagining a better future
A Digital Health Manifesto

The future of healthcare, possible today
A digital health manifesto


1. I want access to a transparent
   market for healthcare services,
   based on cost, outcomes and
   reputations
   - I have a right to choose the best
       (and know who the best are)
Which hospital?

           Ask your GP...

           Ratings on  scale:
           ?Outcome:
           ?Quality:
           ?Price:
           ?Experience:
Which GP?

Ask your pharmacist...
Compare
ratings & pick
your
appointment
Ask a
question,
check out
reputations,
then book
From symptom to
clinician
One to
watch...

$100 million
D round
funding
Why it matters.
A digital health manifesto


2. I want access to remote/mobile
   health services
   - Avoid travel & waiting rooms
   - ¡®Always on¡¯ monitoring (the doctor
       calls you)
Patient adjective. bearing provocation,
annoyance, misfortune, delay, hardship, pain,
etc., with fortitude and calm and without
complaint, anger, or the like.
One to watch..


Patient-Doctor
collaborationpl
atform & EHR
Instant
consult
What¡¯s that
rash?
Otoscope
add-on for
smartphone
Eye exam
add-on for
smartphone
Diabetes
telemonitoring

All-in-One:
-insulan pump
-activity monitor
-glucose monitor
-diet monitoring
-secure communication
Telemonitoring
packages for:

Hypertension
Chronic heart failure
Diabetes
Obesity
COPD
Asthma
On the
couch
A digital health manifesto


3. I want access to (and I want my
   clinician to have access to)
   updated/complete medical
   records, medical knowledge &
   decision support tools
This is troubling
In the age of DROPBOX....

My (family¡¯s) medical records are scattered at numerous
institutions and clinicians in Belgium, South Africa, New Zealand
and the U.K.

My new GP has no data. I have no data (except Kind & Gezin
booklets buried deep in a drawer)
But this is an OUTRAGE
In the age of Google, where the world¡¯s information should be
universally and instantly available...

The world¡¯s scientific community produces 1,5 new articles a
year. These are published by a small number of publishing
companies, in journals which cost universities up to
€20,000/year

Long peer review process, causes delay of 2-5 years before
publication of results

Small wonder:

13,300 researchers have signed up to a boycott of Elsevier

UK Welcome Trust & Bill & Melinda Gates Foundation want
research results to be freely available within 6 months
And here¡¯s another OUTRAGE
In an age where ¡°zero tolerance for error¡± is possible (as in
nuclear power stations, airliners, etc) using decision support
systems and quality control systems...

Death due to medical error is a top ten cause of death
EHR in the cloud
Free EHR in
the cloud
EHR going
mobile
Collaborative
EHR
Big Data &
Analytics.
Making
sense of it
all
Finding information outside the
Journals pipeline
The story of
e-Patient Dave

2007 diagnosed stage IV renal
cancer, 24 weeks to live

Via his kidney patient community
he found information outside the
¡®clinical information pipeline¡¯ about
a promising experimental drug

Took part in clinical trial,
successful treatment..

Today he¡¯s a patient engagement
advocate
Ask your patient
community what works...
Something
for every
condition
Doctors have
communities too
Medical Search ¨C publishers fighting
back
Using information to make
decisions and control quality
I don¡¯t trust opinion ¨C
I expect data-driven decisions
Show me
how
A digital health manifesto



4. Empower me with technology to
   take control over my health
   - Doctor, take this seriously
Genomics   ¡°Cheap genotyping...
...& real-time sequencing¡±

                  Oxford Nanopore developed
                  a disposable DNA
                  sequencing device the size
                  of a USB memory stick
                  whose low cost, portability
                  and ease of use are
                  designed to make DNA
                  sequencing universally
                  accessible. A single
                  MinION is expected to retail
                  at less than $900
Heart rhythm,
activity & sleep
is covered¡­
The race for
¡®invisible¡¯ &
¡®always on¡¯
Going beyond heart rate &
activity monitoring
Battle for the Starfleet ¡®Tricorder¡¯ (X-
Prize)




SCANADU
Heart rate
Blood pressure
Saliva testing
(Strep throat, etc)
Urine testing
(pregnancy,
dehydration, etc)
The Vault
Records &
communities
Digital coaching
&
wellness/fitness
programs
Chronic
illness self-
management
A digital health manifesto




5. All my anonymous health data
   available to researchers
I¡¯ve experienced thousands of
symptoms, been diagnosed
with numerous medical
conditions, taken hundreds of
medications, undergone many
scans and had many many
blood tests...

Yet, I haven¡¯t contributed one
bit of data to medical research
Portable
legal consent
& the health
data
commons
Releasing
mobile data
Every heart
beat
Let¡¯s look at the Belgian context...
A digital health manifesto


1. I want access to a transparent
   market for healthcare services,
   based on cost, outcomes and
   reputations
   - I have a right to choose the best
       (and know who the best are)
Barriers

Cultural barrier? (is competition in
  healthcare acceptable?)
The data is out there, simply needs to
  be made available
If institutions & doctors don¡¯t release it,
     patients-consumers will gather it
     themselves¡­ the writing is on the
     wall
A digital health manifesto


2. I want access to remote/mobile
   health services
   - Avoid travel & waiting rooms
   - ¡®Always on¡¯ monitoring (the doctor
       calls you)
Barriers


Barriers:
? Reimbursement models
? Professional liability

Driver:
? International competition?
A digital health manifesto


3. I want access to (and I want my
   clinician to have access to)
   updated/complete medical
   records, medical knowledge &
   decision support tools
Barriers

Medical records: a matter of time
Personal records: cultural? (driver will
  be communities, collaborative
  EHR, or coaching)
Medical knowledge: IP, clinical trials,
  peer review process
Decision support: cultural? (driver will
  be outcomes-based competition)
A digital health manifesto



4. Empower me with technology to
   take control over my health
   - Doctor, take this seriously
Barriers



Cultural?
Drivers will be networks effects and
   development of Apple-like
   products
A digital health manifesto




5. All my anonymous health data
   available to researchers
Barriers



Research benefit is too indirect¡­
  hence informed consent needs to
  be integrated in clinical process
Bringing it all together...

Use your imagination¡­
At birth ¨C genome, PHR, tailored lifestyle
    programs kick in
Adult ¨C continuous monitoring of risk indicators,
    setting personal goals, more coaching
    programs, choosing providers in transparent
    market, sharing data with patient communities
    and researchers
Elderly ¨C at-home monitoring, DIY emergency
    care (devices, instruction kits)
So what?




Consumers/patients - Start today
So what?



Clinicians ¨C don¡¯t resist, use the
   technologies to improve
   care/service, differentiate
So what?




Hospitals ¨C differentiate on data and
  accessibility
So what?


Policy/government ¨C enable new
  business models by adapting
  reimbursement & liability
  legislation; and set common
  standards for interoperability and
  security
So what?



Entrepreneurs ¨C there¡¯s a huge
  ecosystem out there, keen on
  supporting you
Further reading
Thanks!



 Email frank@healthstartup.eu
 Twitter @fboermeester

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