Monkeytalk spring 2015 - Gamification
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This document discusses gamification, which is using game mechanics and design principles to motivate and engage people. It covers topics such as game thinking, why games work by appealing to psychological needs, gamer types, and gamification tools and frameworks. The goal of gamification is to encourage behaviors or skills through digital games rather than personal engagement. It focuses on enabling players to achieve goals that also benefit an organization.
Monkeytalk spring 2015 - Gamification
- 1. Gamification Christophe Benoit Monkeytalk 21/05/2015
- 2. Bruikbaar? Wat speel jij zoal? Sport? Puzzels? Boardgames? Kaartspellen? Console PC Games? Mobile games? Online games? Spelletjes zijn kinderachtig?
- 4. Begonnen met game programming... ... Gefrustreerd. Epic Fail!
- 7. Mijn interesses in gamification: Verbeteren klantenrelatie Werknemers motiveren & engageren Vernieuwde verdienmodellen
- 8. Novice: An introduction to Gamification Beginner: Game Thinking Gevorderde: Why games work Deskundige: Tools Expert: Framing the game
- 9. Novice: Een inleiding tot Gamification Everyting in the future online will look like a multiplayer game - Google chairman Eric Schmidt
- 11. The use of game mechanics and experience design to digitally engage and motivate people to acheive their goals Gartner 2014
- 12. Game mechanics describes the key elements that are common to many games such as points, badges and leaderboards. Experience design describes the journey players take with the elements such as game play, play space and story line. Gamification is a method to digitally engage people rather than personally engage, meaning that players interact with computers, smartphones, wearables or other digital devices. The goal of gamification is to motivate people to change behaviors or develop skills or to drive innovation. Gamification focuses on enabling players to achieve their goal and as a consequence the organization achieves its goals.
- 13. De doelen van een student in het hoger onderwijs? Competenties verwerven Diploma behalen Punten scoren Aangename tijd beleven
- 14. De doelen van een werknemer? Loon Werk realiseren Status verwerven Aangename tijd beleven Pensionering
- 15. Gamification, like most emerging trends, is suffering from growing pains. By 2014 80% of current gamification applications will fail to meet business objectives, primarly due to poor design. - Brian Burke, Gartner 2012 -
- 16. Best practice
- 18. Gamers try to win... ...Game designers try to make gamers play.
- 19. GAME? A game is what happens inside the magic circle J. Huizinga
- 20. A game is a series of meaningful choices Sid Meier
- 21. BELANGRIJKE LESSEN Games zijn vrijwillig Gamer heeft de (illusie van) controle
- 22. Gevorderde: Why games work A soldier will fight long and hard for a bit of colored ribbon Napoleon Bonaparte
- 23. WHY GAMES WORK Conditionering (Pavlov) Self determination theory (Deci & Ryan) Ervaringen maken gelukkiger dan dingen (Dan Gilbert) Fun (Lazzaro) License to fail (J. English)
- 24. SELF DETERMINATION THEORY Edward Deci, Richard Ryan Human beings are inherently proactive Strong internal desire for growth External environment must support this
- 25. FUN Nicole Lazzaro Easy fun player finds fun on exploring the system Hard fun player finds fun in challenges People fun player finds fun in engaging with others Serious fun player finds fun in helping others
- 30. THE BIG PICTURE
- 31. COMPONENTS (PBLS) Points Keeping track Badges Levels Achievements Leaderboards Social interaction The principle of invisibility
- 33. MECHANICS Whats the point of points? Feedback Learn as you go Rewards The experience is the reward (relatedness, completion)
- 35. DYNAMICS The big experience Progression (SDT) Engagement loop (onboarding) Progression loop
- 36. Never Fail?
- 38. EMOTIONAL DRIVERS 1. Epic betekenis 2. Ontwikkeling en realisatie 3. Empowerment van creativiteit en feedback 4. Eigendom en verzamelen 5. Sociale invloed en verbondenheid 6. Schaarste en ongeduld 7. Onvoorspelbaarheid en nieuwsgierigheid 8. Verlies en vermijding
- 40. GAMIFICATION FRAMEWORK 1. Definieer objectieven 2. Beschrijf het doelgedrag 3. Beschrijf je spelers 4. Ontwerp de activiteitencycli 5. Zorg voor fun 6. Gebruik de geschikte tools
Editor's Notes
- 1938
- What keeps them going Demo cursed treasury Completion -> linkedinn profiel reward linkedin? Indeed : Feedback on your posts
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