This document discusses potential pitfalls of people analytics and how to avoid them. It recommends: 1) Understanding relevant theories and case studies; 2) Knowing how to properly view and interpret data; 3) Considering appropriate actions based on the analysis. Specific pitfalls mentioned include having too many analytics initiatives without focus, doing analyses without proper theoretical or empirical basis, using incorrect target or explanatory variables, and relying on single models for predictions. The document emphasizes building trust with employees and collecting data ethically.
