What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
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The document summarizes research from the Advertising Specialty Institute on the effectiveness of promotional products. The research polled over 7,000 consumers in major cities across North America. It found that promotional items like pens, bags, and shirts generated favorable impressions of advertisers and increased likelihood of future business. Certain items like jackets and bags created the most impressions at low cost-per-impression. The document recommends matching promotional products to communication goals and reinforcing brand connections.
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
- 2. Adver&sing Specialty Ins&tutes research team polled 7,000+ consumers in 21 metro areas to prove the power of promo&onal products
- 3. including New York Chicago Miami Los Angeles SeaIle Dallas Philadelphia Toronto Vancouver Montreal
- 4. 1. Product Popularity
- 5. What promo&onal products have you received in the last 12 months?* *Name up to three.
- 6. 1/10th of a cent Logoed pens and pencils &e bags for the lowest cost-足per-足impression in the United States.
- 8. Tee It Up! Although theyre popular among all age groups, younger consumers are most likely to own a branded shirt.
- 12. Staying Power Not surprisingly, calendars are held onto longer than all other promo&onal products nine months on average, compared to seven months for the average ad specialty.
- 13. On Display Promo&onal calendars are great branding tools. 76% of consumers who own calendars say they display them prominently in their homes or offices.
- 14. Trending Young Younger consumers are more likely to have desk accessories than older ones.
- 15. Women vs. Men Women are more likely than men to own desk accessories.
- 17. Dollar Signs Looking to target high earners? A cap might do the trick. Those who earn $100,000+ are more likely to wear a branded hat.
- 18. Drink Up! Branded drinkware is just as likely to be kept in the o鍖ce as in the home.
- 19. Trending Young Younger consumers are more likely to own a promo USB drive than their older counterparts.
- 20. Total Recall Jackets have the best adver&ser recall of any promo&onal product. A whopping 95% of those who own logoed outerwear can recall the adver&sers name.
- 22. Pass It On! Adver&sers messages ocen go beyond the ini&al target.
- 24. 2. Recipients Views on Adver@sers
- 26. Connect to Your Brand All categories of promo&onal products generate favorable impressions of the adver&sers as a whole. Steps should be taken when presen&ng recipients with items that are seen as more of a commodity (like wri&ng instruments) to reinforce the adver&ser connec&on with the item.
- 27. Even the lowest-足scoring ad specialty (health and safety) s&ll manages to get nearly one-足quarter of recipients to feel more likely to do business with the adver&ser in the future.
- 28. 3. Promo Products Make an Impression
- 29. Bags generate the most impressions.
- 30. The cost per impression of an ad specialty is beIer than that of TV, magazines and newspapers.
- 31. Match Your Goals Items that create the fewest impressions tend to be those intended mostly for one person, such as health and safety items and USB drives. The value of these items is more in the connec&on they make with the user than the total number of impressions generated.
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