This document discusses key aspects of marketing such as identifying human needs in the market place. It also discusses how social media has become crucial for businesses to understand consumer sentiments by analyzing social media content. Finally, it outlines how online marketing through tools like online shopping, advertisements, social media promotions, and payments options like COD and digital wallets have made purchasing more convenient with benefits like time savings, variety of products, and offers.
2. * Marketing is about identifying and meeting
human and social need.
*Market is a physical place where buyers and
sellers gathered to buy and sell goods.
3. * Social media Marketing
Social media sentiments are crucial especially for
business to consumer (B2C) enterprises. Collecting
and analyzing the content from social media.
4. The volume of social media content is
staggering: Every minute, there are some 1.7
million Facebook posts, a third of a million
tweets, plus some 2.8 million YouTube views,
according to Edelman Digitals 2013 Social
Media Trends.
5. Online marketing
Eg : Online shopping /Big Data
* Advertisement and promotion through
social media.
*Product knowledge ( Ads (Internet))
* COD ,NET BANKING ,CREDIT AND DEBIT
CARD
*Discounts, Returns, Refund, Replacement,
Saves time, Variety of products ,offers.
