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Ruby Liu

This document provides an introduction and history of Gowar, a location-based gaming startup. It describes how Gowar was founded in 2010 at a Startup Weekend event and grew to win that competition. By 2011, Gowar had launched on the Apple and Android markets and was developing its gamification platform. The core game mechanics including attacking other locations, collecting virtual currency, leaderboards, and badges are summarized. Problems with cheaters and balancing game play are discussed along with solutions. Results showing player engagement are also presented. Finally, the document outlines Gowar's API platform for building geographic, points-based, and communication features into games.

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325 group assignment(2)

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