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Paid reach methods refer to using paid advertising to attract more people to a business's social media page. It allows businesses to reach a large audience, target specific demographics, and guarantee visibility at a lower cost than other advertising methods. However, paid reach also has drawbacks as people may ignore ads, it requires a sophisticated strategy to be effective, and conversion rates may be low even if done correctly. Overall, paid reach is a useful tool but has pros and cons that require careful usage and consideration.