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3M Greece Recognition from the Athens University of Economics and Business (January 22, 2015)

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Elena Fasoula

3M Greece was recognized by the Athens University of Economics and Business for its support of the university's Marketing Graduate Program. 3M Greece built relationships with Greek educational institutions to increase awareness of its brand among business students and future business leaders. As part of a student project on 3M's brand, three graduate students developed a marketing communications plan and recommendations for 3M Greece. One student was later hired by 3M Greece. The partnership provides opportunities for students to learn how theory is applied in practice at a multinational company. It also strengthens 3M's brand awareness among younger audiences. 3M Greece continues to support the university through guest lectures and other initiatives led by Natasha Konstantinou.

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Survey - Contact us - About EMIS - 息 3M 2013 Information on this site is for 3M internal use only. Active Appointments EU and MEA - News Room - CEE Special Edition - Successes 3M Greece: Recognition from the Athens University of Economics and Business (January 22, 2015) 3M Greece was recently recognized by the Athens University of Economics and Business (AUEB), one of the leading business schools in Greece, for the support and contribution to the Marketing Graduate Program of the University. For that reason, 3M Greece was recognized and presented with a honorary plaque during the commencement ceremony of the graduate students of 2014. By building strong strategic relationships with prestigious Greek educational institutions, 3M Greece increases its awareness & familiarity to broad business schools audiences and to the future decision makers of the Greek business world. The project under the title name Integrated Marketing Communications Plan for the 3M Brand was undertaken by 3 graduate students; among them was the student Elena Fasoula who was eventually hired by 3M Greece as a Marketing Assistant in the Consumer Business Group. 3M Greece received the relevant thesis project, research results and recommendations on tactics related to the empowerment of the 3M brand equity in Greece. The three students had the opportunity to come to 3M Greece and see how theory is set in practice from a multinational company and had the chance to interview and cooperate with 3M professionals from the Corporate Marketing department. 3M Greece encourages the cooperation between the subsidiary and the above-mentioned University as it constitutes a benchmark example of how the academic field can be effectively related to the business world, it results to mutually beneficial outcomes and, at the same time, it strengthens brand awareness and familiarity to the under 35 population. Further tactics to the task of project assignment to university students, include the delivery of lectures by 3M subject matter experts to both the graduate and undergraduate programs of the University. Under this spectrum, the nurturing of the particular strategic relationship continues also in 2015. The initiative is led by Natasha Konstantinou (Lean Six Sigma, Commercialization, Corporate Marketing & Public Affairs Manager). Photo: Natasha Konstantinou receives the honorary plaque during the commencement ceremony of the graduate students 2014 of Athens Economics & Business University Source: Sissy Theofanopoulou, Corporate Marketing Coordinator, Greece Page 1 of 1 22/1/2015http://apps108/GLOBAL/FORUM/emisintranet.nsf/0/6F72E476CFF0E1B686257DD4004EA6...

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3M Greece Recognition from the Athens University of Economics and Business (January 22, 2015)

  • 1. Survey - Contact us - About EMIS - 息 3M 2013 Information on this site is for 3M internal use only. Active Appointments EU and MEA - News Room - CEE Special Edition - Successes 3M Greece: Recognition from the Athens University of Economics and Business (January 22, 2015) 3M Greece was recently recognized by the Athens University of Economics and Business (AUEB), one of the leading business schools in Greece, for the support and contribution to the Marketing Graduate Program of the University. For that reason, 3M Greece was recognized and presented with a honorary plaque during the commencement ceremony of the graduate students of 2014. By building strong strategic relationships with prestigious Greek educational institutions, 3M Greece increases its awareness & familiarity to broad business schools audiences and to the future decision makers of the Greek business world. The project under the title name Integrated Marketing Communications Plan for the 3M Brand was undertaken by 3 graduate students; among them was the student Elena Fasoula who was eventually hired by 3M Greece as a Marketing Assistant in the Consumer Business Group. 3M Greece received the relevant thesis project, research results and recommendations on tactics related to the empowerment of the 3M brand equity in Greece. The three students had the opportunity to come to 3M Greece and see how theory is set in practice from a multinational company and had the chance to interview and cooperate with 3M professionals from the Corporate Marketing department. 3M Greece encourages the cooperation between the subsidiary and the above-mentioned University as it constitutes a benchmark example of how the academic field can be effectively related to the business world, it results to mutually beneficial outcomes and, at the same time, it strengthens brand awareness and familiarity to the under 35 population. Further tactics to the task of project assignment to university students, include the delivery of lectures by 3M subject matter experts to both the graduate and undergraduate programs of the University. Under this spectrum, the nurturing of the particular strategic relationship continues also in 2015. The initiative is led by Natasha Konstantinou (Lean Six Sigma, Commercialization, Corporate Marketing & Public Affairs Manager). Photo: Natasha Konstantinou receives the honorary plaque during the commencement ceremony of the graduate students 2014 of Athens Economics & Business University Source: Sissy Theofanopoulou, Corporate Marketing Coordinator, Greece Page 1 of 1 22/1/2015http://apps108/GLOBAL/FORUM/emisintranet.nsf/0/6F72E476CFF0E1B686257DD4004EA6...
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