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COPYREADING
AND HEADLINE WRITING
(Pagwawasto ng Sipi
at Pag-uulo ng Balita)
SAN JOSE DEL MONTE NATIONAL TRADE SCHOOL
JULY 10, 2015
What is Headline Writing?
This is the process of putting the gist of a news story in a
single line/deck or multiple lines/decks that will enable
the readers to know what is the news all about at a
glance (Tentoco, 2015).
This involves choosing the right words  (subject, verb,
object) in order to create a simplified statement (that
goes within the conventions of CHW).
How important is Headline Writing to
Journalism?
Imagine that you are going to sell a product or service to a
prospective buyer. You need to make the item/service
attractive in order to close a deal.
The HEADLINE of a news story makes it attractive or
interesting to read, making sure that it will get the
attention of the reader due to its context, conciseness, and
sometimes intrigue despite its brevity.
How to Write Good Headlines
Writing headlines in English or Filipino news stories had
almost the same conventions (prerequisites, unit count,
purpose). The difference lies on how each language applies
its own set of rules in grammar.
So in this lecture, you will be taught of rules, tips and
suggestions in writing headlines applicable for the two
mediums, together with some unique rules and processes
for each medium.
The Tell-A-Friend Method
This is how the telegram or tell-a-friend system works:
Read the story entirely before attempting to write a
headline. As you read through it, write down the main
parts of the story. One-or-two-word phrases are all you
need. Basically, you want to describe what the story is
about, and that could include an activity, names, and
events. Next, check your key phrases and summarize the
story in one complete sentence, as though you were going
to tell a friend.
What is the headline of this news?
ZAMBOANGA CITY, Philippines  A teacher held captive by suspected Abu Sayyaf bandits was
released in Jolo, Sulu yesterday.
Russel Bagonoc, 21, was found by a concerned citizen at past noon in the town proper, according
to Navy Capt. Roy Vincent Trinidad, chief of the Joint Task Force Zambasulta.
Bagonoc was brought to the headquarters of the 2nd Marine Brigade, where he was subjected
to medical checkup and debriefing.
Bagonoc and his sister Reynadeth were seized by a group of armed men on March 15 in
Olutanga, Zamboanga Sibugay.
The kidnappers brought them to Sulu.
Silvano was freed on May 14 in Jolo allegedly after ransom was paid to the kidnappers.
Abus free teacher
ZAMBOANGA CITY, Philippines  A teacher held captive by suspected Abu Sayyaf bandits was
released in Jolo, Sulu yesterday.
Russel Bagonoc, 21, was found by a concerned citizen at past noon in the town proper, according
to Navy Capt. Roy Vincent Trinidad, chief of the Joint Task Force Zambasulta.
Bagonoc was brought to the headquarters of the 2nd Marine Brigade, where he was subjected
to medical checkup and debriefing.
Bagonoc and his sister Reynadeth were seized by a group of armed men on March 15 in
Olutanga, Zamboanga Sibugay.
The kidnappers brought them to Sulu.
Silvano was freed on May 14 in Jolo allegedly after ransom was paid to the kidnappers.
Rules in Writing Headlines
As a general rule, the headline follows the subject-verb-object
format. Here are more rules in writing a headline:
1. The headline must have a verb and it must be in the present tense.
Wrong: Cuadra topped editorial tilt
Correct: Cuadra tops editorial tilt
2. Do not use period.
Rules in Writing Headlines
3. Minimize punctuation marks. Use single quotation marks. Use a
comma in place of and and a semicolon to separate sentences.
Wrong: Rolling stores to sell rice and groceries
Correct: Rolling stores to sell rice, groceries
4. Dont use the articles- a, an, the
Wrong: A fire hits the squatters area
Correct: Fire hits squatters area
Rules in Writing Headlines
5. Dont use names unless the person is well-known.
Wrong: Simon electrocuted
Correct: Electrician electrocuted
6. Use the infinitive for future events.
Wrong: City Hall will push anti-squatting drive
Correct: City Hall to push anti-squatting drive
Rules in Writing Headlines
7. Use specific terms instead of generalities
Wrong: School official gets scholarship
Correct: Principal gets US scholarship
More Qualities of a Good Headline
1. Always in active voice / use action word
2. Use the present tense, historical present and future tense
3. Prioritize use of subject / direct object
4. Must not hang prepositions
5. Never repeat words
6. Use familiar abbreviations only
7. No typographical errors/ grammar errors
8. Reflect the tone of the story
9. Avoid labels / titles
10. Do not editorialize
11. Do not use negative construction except when necessary
425023319-Copyreading-Filipino

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425023319-Copyreading-Filipino

  • 1. COPYREADING AND HEADLINE WRITING (Pagwawasto ng Sipi at Pag-uulo ng Balita) SAN JOSE DEL MONTE NATIONAL TRADE SCHOOL JULY 10, 2015
  • 2. What is Headline Writing? This is the process of putting the gist of a news story in a single line/deck or multiple lines/decks that will enable the readers to know what is the news all about at a glance (Tentoco, 2015). This involves choosing the right words (subject, verb, object) in order to create a simplified statement (that goes within the conventions of CHW).
  • 3. How important is Headline Writing to Journalism? Imagine that you are going to sell a product or service to a prospective buyer. You need to make the item/service attractive in order to close a deal. The HEADLINE of a news story makes it attractive or interesting to read, making sure that it will get the attention of the reader due to its context, conciseness, and sometimes intrigue despite its brevity.
  • 4. How to Write Good Headlines Writing headlines in English or Filipino news stories had almost the same conventions (prerequisites, unit count, purpose). The difference lies on how each language applies its own set of rules in grammar. So in this lecture, you will be taught of rules, tips and suggestions in writing headlines applicable for the two mediums, together with some unique rules and processes for each medium.
  • 5. The Tell-A-Friend Method This is how the telegram or tell-a-friend system works: Read the story entirely before attempting to write a headline. As you read through it, write down the main parts of the story. One-or-two-word phrases are all you need. Basically, you want to describe what the story is about, and that could include an activity, names, and events. Next, check your key phrases and summarize the story in one complete sentence, as though you were going to tell a friend.
  • 6. What is the headline of this news? ZAMBOANGA CITY, Philippines A teacher held captive by suspected Abu Sayyaf bandits was released in Jolo, Sulu yesterday. Russel Bagonoc, 21, was found by a concerned citizen at past noon in the town proper, according to Navy Capt. Roy Vincent Trinidad, chief of the Joint Task Force Zambasulta. Bagonoc was brought to the headquarters of the 2nd Marine Brigade, where he was subjected to medical checkup and debriefing. Bagonoc and his sister Reynadeth were seized by a group of armed men on March 15 in Olutanga, Zamboanga Sibugay. The kidnappers brought them to Sulu. Silvano was freed on May 14 in Jolo allegedly after ransom was paid to the kidnappers.
  • 7. Abus free teacher ZAMBOANGA CITY, Philippines A teacher held captive by suspected Abu Sayyaf bandits was released in Jolo, Sulu yesterday. Russel Bagonoc, 21, was found by a concerned citizen at past noon in the town proper, according to Navy Capt. Roy Vincent Trinidad, chief of the Joint Task Force Zambasulta. Bagonoc was brought to the headquarters of the 2nd Marine Brigade, where he was subjected to medical checkup and debriefing. Bagonoc and his sister Reynadeth were seized by a group of armed men on March 15 in Olutanga, Zamboanga Sibugay. The kidnappers brought them to Sulu. Silvano was freed on May 14 in Jolo allegedly after ransom was paid to the kidnappers.
  • 8. Rules in Writing Headlines As a general rule, the headline follows the subject-verb-object format. Here are more rules in writing a headline: 1. The headline must have a verb and it must be in the present tense. Wrong: Cuadra topped editorial tilt Correct: Cuadra tops editorial tilt 2. Do not use period.
  • 9. Rules in Writing Headlines 3. Minimize punctuation marks. Use single quotation marks. Use a comma in place of and and a semicolon to separate sentences. Wrong: Rolling stores to sell rice and groceries Correct: Rolling stores to sell rice, groceries 4. Dont use the articles- a, an, the Wrong: A fire hits the squatters area Correct: Fire hits squatters area
  • 10. Rules in Writing Headlines 5. Dont use names unless the person is well-known. Wrong: Simon electrocuted Correct: Electrician electrocuted 6. Use the infinitive for future events. Wrong: City Hall will push anti-squatting drive Correct: City Hall to push anti-squatting drive
  • 11. Rules in Writing Headlines 7. Use specific terms instead of generalities Wrong: School official gets scholarship Correct: Principal gets US scholarship
  • 12. More Qualities of a Good Headline 1. Always in active voice / use action word 2. Use the present tense, historical present and future tense 3. Prioritize use of subject / direct object 4. Must not hang prepositions 5. Never repeat words 6. Use familiar abbreviations only 7. No typographical errors/ grammar errors 8. Reflect the tone of the story 9. Avoid labels / titles 10. Do not editorialize 11. Do not use negative construction except when necessary