Propaganda techniques commonly used to influence people include: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, simplification/stereotyping, assertion, lesser of two evils, and pinpointing the enemy. These techniques are employed to make people want to follow the crowd, omit contrary information, appeal to positive concepts, convince people the views are common, use negative labels, transfer feelings between objects, reduce complex issues, state things as facts without evidence, present the least bad option, and identify enemies.
Internal PR manages relationships with internal stakeholders like employees, shareholders, and family members. It aims to provide them with relevant updates, recognition, motivation, and a sense of community. External PR focuses on clients, customers, the media and the general public. It coordinates with journalists to maximize positive coverage and maintains important relationships with customers through communication, marketing research, and ensuring their value, cost, and convenience. Financial information shared with shareholders should be explained through text and numbers, with fair treatment and respect.
Lobbying involves attempting to influence the decisions of government officials, particularly legislators, on behalf of interest groups or individuals. It can take the form of direct lobbying of legislators or grassroots lobbying to influence public opinion. While lobbying is legal and an important part of the democratic process, there are also ethical concerns around issues like transparency, fairness, and serving the common good. Key issues include undisclosed conflicts of interest, unequal access to lawmakers, and ensuring lobbying ultimately serves the broader public rather than private or personal interests. Overall, lobbying exists in a gray area where the activities themselves are legal but can potentially cross ethical lines depending on the methods and motivations involved.
Public relations (PR) focuses on enhancing an organization's reputation and communication with the public and media. Its key roles include gathering public feedback, fostering goodwill, managing community, financial, employee, and government relations, and integrating with marketing efforts. Overall, PR aims to strengthen the bond between organizations and their audiences to achieve business success.
The document outlines essential principles and strategies for crisis communications, emphasizing the importance of timely and effective responses to various emergencies that could threaten an organizations reputation. It highlights key elements such as understanding public perception, the necessity of having a crisis plan in place, and the role of media engagement. Additionally, it provides insights into assessing newsworthiness, maintaining control and credibility, and the need for effective internal and external communication during crises.
The document discusses various propaganda techniques used to influence public opinion and decision-making, such as bandwagon, name-calling, testimonial, glittering generalities, plain-folks appeal, transfer, card stacking, faulty reasoning, and fear. It emphasizes the importance of critically evaluating information sources and recognizing hidden messages to make informed choices. The text encourages readers to question the credibility and motives behind the information presented to them.
Internal and External publics of Public Relations by Shaining Star LyngdohStar Lyngdoh
油
The document discusses the internal and external publics of public relations. It defines internal publics as people employed by or members of an organization, including shareholders, employees, suppliers, distributors, and other associates. It states that internal PR aims to enhance communication and morale within the organization. External publics include consumers, the community, media, government, financial institutions, action groups, and the general public. External PR works to build relationships with these groups and determine their information needs. Maintaining good relationships with both internal and external publics through regular communication is important for an organization's success.
This document provides an overview of public relations (PR), including definitions, functions, advantages, disadvantages, and the role of a PR officer. PR is defined as managing communication between an organization and its publics to influence opinion. It aims to maintain a certain viewpoint about a company, its leadership, products, or other topics. PR functions include promoting goodwill, corporate image, and countering negative publicity. Advantages include credibility and reaching specific groups, while disadvantages include difficulty quantifying benefits and lack of control. The role of a PR officer is to act as an advocate, communicator, problem solver, and opinion leader for a company. PR can also be used for marketing purposes known as marketing PR.
Human: [SUMMARY
#Futureproof is a comprehensive guide for public relations managers, edited by Sarah Hall, exploring the evolving landscape of the PR industry and its critical role in organizational success. The book features contributions from various practitioners who address challenges and opportunities, emphasizing the need for professionalism, skills development, and strategic management in PR. It aims to reaffirm the value of PR as a management discipline while providing practical tools and insights for thriving in a rapidly changing environment.
Digital marketing is fundamental for businesses today due to modern engagement marketing. Marketers must utilize various digital marketing techniques across online and mobile channels to build customer relationships, including search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization. Personalization is also important, using tools to understand individual customers and serve tailored ads and content. As technologies like the Internet of Things grow, the future of digital marketing involves even deeper connectivity and insights across multiple devices.
The document outlines ten key trends that are shaping the future of social media marketing, including the dominance of messaging apps, the evolution of communication methods, and the rise of social commerce. It emphasizes the importance of engaging in two-way conversations rather than just focusing on content delivery and suggests new metrics for measuring marketing success. Furthermore, it highlights the need for brands to think strategically about their use of paid media and to leverage user-generated content and influencers for effective engagement.
This document outlines a tactical social media plan for an organization. It includes assigning ownership of social media channels, creating buyer personas, training sales teams, and establishing a social media policy for employees. It then provides objectives, action items, and key metrics for various social media channels including blogs, Facebook, LinkedIn, Twitter, Google+, Pinterest, online video platforms, photo sharing sites, and presentation sharing platforms. The goal is to increase brand awareness, thought leadership, engagement, lead generation, and conversions through an integrated social media strategy.
The founder of www.flyhoopty.com announced the launch of a new website aimed at buyers and sellers of used vehicles priced $15,000 or less. The website provides a comprehensive national marketplace for finding and listing affordable used cars in one convenient location. It offers all the tools of conventional used car transactions with an emphasis on affordability for both dealers and individuals to list vehicles and for buyers seeking an inexpensive car. The goal is to make used car shopping and buying easy, quick, and affordable for both buyers and sellers.
This document provides a summary of the Cisco Visual Networking Index forecast for global IP traffic from 2014 to 2019. Some key points:
- Annual global IP traffic will surpass 1 zettabyte in 2016 and 2 zettabytes in 2019.
- Global IP traffic will grow at a compound annual growth rate of 23% from 2014 to 2019.
- Mobile data traffic will increase 10-fold over that period, growing at a rate of 57% annually, and will account for 14% of total IP traffic by 2019.
- Video traffic will dominate consumer internet traffic, reaching 80% by 2019, up from 64% in 2014.
The 2016 Enterprise Buyers Guide to SEO emphasizes the necessity of a sustainable SEO strategy for enterprise marketing executives amid rapidly changing search algorithms and digital marketing dynamics. It outlines the importance of choosing the right SEO partner, adapting to organic search trends, and incorporating holistic marketing approaches that integrate various functional teams. The guide provides a structured framework and best practices for implementing effective SEO strategies to achieve long-term growth and visibility in the digital landscape.
The document presents a study by Digital Relevance analyzing click-through rates (CTRs) on Google and Bing from January to June 2011, revealing that CTRs for organic results vary significantly between the two search engines. It aims to quantify user behavior regarding CTRs for positions #1-10 in search results and explores the impact of various result types on user engagement. The study suggests that while Google displays higher CTRs, ongoing changes in search algorithms and presentation methods will continue to influence user interactions with search results.
The document summarizes the findings of surveys conducted in Vietnam about drinking behaviors and attitudes toward women's drinking. It finds that while most women drink alcohol infrequently, usually just one beer, social pressures to drink exist. Men are more likely to drink regularly than women. Both men and women agree that women should not drink as much as men due to traditional views. However, many women feel pressure to pretend they can drink more than they want or can handle.
The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
The document is a collection of 20 photos from Flickr shared under various Creative Commons licenses. The photos cover a range of subjects and were uploaded by different photographers from around the world. Each photo is credited and linked back to its original source on Flickr.
This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on internet and social media usage broken down by global regions and individual countries. Some key statistics presented are that as of January 2015, there were over 3 billion internet users globally, over 2 billion active social media accounts, and over 3.6 billion unique mobile users. Internet and mobile penetration rates varied widely between different regions and countries.
Mark Schaefer argues that engagement on social media is not a strategy but a tactic that must align with measurable business objectives. He emphasizes that while engagement can serve various purposes, such as customer acquisition and brand awareness, it does not inherently indicate financial success and can incur significant costs if overemphasized. The key takeaway is that businesses should find a balance between engaging their audience and achieving their overarching marketing goals.
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker at KPCB. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; the importance of developing markets to future growth; strong growth in internet usage and mobile data traffic driven by increased video consumption; significant time spent on mobile devices, especially for viewing content in a vertical orientation.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Can employees write their own First Incident Report?Writegenic AI
油
Yes, employees who are involved in or witness an incident are often encouraged to write or contribute to the report. Their first-hand perspective is crucial for accuracy.
#Futureproof is a comprehensive guide for public relations managers, edited by Sarah Hall, exploring the evolving landscape of the PR industry and its critical role in organizational success. The book features contributions from various practitioners who address challenges and opportunities, emphasizing the need for professionalism, skills development, and strategic management in PR. It aims to reaffirm the value of PR as a management discipline while providing practical tools and insights for thriving in a rapidly changing environment.
Digital marketing is fundamental for businesses today due to modern engagement marketing. Marketers must utilize various digital marketing techniques across online and mobile channels to build customer relationships, including search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization. Personalization is also important, using tools to understand individual customers and serve tailored ads and content. As technologies like the Internet of Things grow, the future of digital marketing involves even deeper connectivity and insights across multiple devices.
The document outlines ten key trends that are shaping the future of social media marketing, including the dominance of messaging apps, the evolution of communication methods, and the rise of social commerce. It emphasizes the importance of engaging in two-way conversations rather than just focusing on content delivery and suggests new metrics for measuring marketing success. Furthermore, it highlights the need for brands to think strategically about their use of paid media and to leverage user-generated content and influencers for effective engagement.
This document outlines a tactical social media plan for an organization. It includes assigning ownership of social media channels, creating buyer personas, training sales teams, and establishing a social media policy for employees. It then provides objectives, action items, and key metrics for various social media channels including blogs, Facebook, LinkedIn, Twitter, Google+, Pinterest, online video platforms, photo sharing sites, and presentation sharing platforms. The goal is to increase brand awareness, thought leadership, engagement, lead generation, and conversions through an integrated social media strategy.
The founder of www.flyhoopty.com announced the launch of a new website aimed at buyers and sellers of used vehicles priced $15,000 or less. The website provides a comprehensive national marketplace for finding and listing affordable used cars in one convenient location. It offers all the tools of conventional used car transactions with an emphasis on affordability for both dealers and individuals to list vehicles and for buyers seeking an inexpensive car. The goal is to make used car shopping and buying easy, quick, and affordable for both buyers and sellers.
This document provides a summary of the Cisco Visual Networking Index forecast for global IP traffic from 2014 to 2019. Some key points:
- Annual global IP traffic will surpass 1 zettabyte in 2016 and 2 zettabytes in 2019.
- Global IP traffic will grow at a compound annual growth rate of 23% from 2014 to 2019.
- Mobile data traffic will increase 10-fold over that period, growing at a rate of 57% annually, and will account for 14% of total IP traffic by 2019.
- Video traffic will dominate consumer internet traffic, reaching 80% by 2019, up from 64% in 2014.
The 2016 Enterprise Buyers Guide to SEO emphasizes the necessity of a sustainable SEO strategy for enterprise marketing executives amid rapidly changing search algorithms and digital marketing dynamics. It outlines the importance of choosing the right SEO partner, adapting to organic search trends, and incorporating holistic marketing approaches that integrate various functional teams. The guide provides a structured framework and best practices for implementing effective SEO strategies to achieve long-term growth and visibility in the digital landscape.
The document presents a study by Digital Relevance analyzing click-through rates (CTRs) on Google and Bing from January to June 2011, revealing that CTRs for organic results vary significantly between the two search engines. It aims to quantify user behavior regarding CTRs for positions #1-10 in search results and explores the impact of various result types on user engagement. The study suggests that while Google displays higher CTRs, ongoing changes in search algorithms and presentation methods will continue to influence user interactions with search results.
The document summarizes the findings of surveys conducted in Vietnam about drinking behaviors and attitudes toward women's drinking. It finds that while most women drink alcohol infrequently, usually just one beer, social pressures to drink exist. Men are more likely to drink regularly than women. Both men and women agree that women should not drink as much as men due to traditional views. However, many women feel pressure to pretend they can drink more than they want or can handle.
The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
The document is a collection of 20 photos from Flickr shared under various Creative Commons licenses. The photos cover a range of subjects and were uploaded by different photographers from around the world. Each photo is credited and linked back to its original source on Flickr.
This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on internet and social media usage broken down by global regions and individual countries. Some key statistics presented are that as of January 2015, there were over 3 billion internet users globally, over 2 billion active social media accounts, and over 3.6 billion unique mobile users. Internet and mobile penetration rates varied widely between different regions and countries.
Mark Schaefer argues that engagement on social media is not a strategy but a tactic that must align with measurable business objectives. He emphasizes that while engagement can serve various purposes, such as customer acquisition and brand awareness, it does not inherently indicate financial success and can incur significant costs if overemphasized. The key takeaway is that businesses should find a balance between engaging their audience and achieving their overarching marketing goals.
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker at KPCB. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; the importance of developing markets to future growth; strong growth in internet usage and mobile data traffic driven by increased video consumption; significant time spent on mobile devices, especially for viewing content in a vertical orientation.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Can employees write their own First Incident Report?Writegenic AI
油
Yes, employees who are involved in or witness an incident are often encouraged to write or contribute to the report. Their first-hand perspective is crucial for accuracy.
SpatzAI Micro-Conflict Resolution Toolkit - Fairer Teamwork GloballyDesmond Sherlock
油
Workplace conflicts dont always start with blowupsthey begin as tiny spats, snide remarks, or ignored frustrations. SpatzAI is a real-time chat app and team review platform that empowers employees to address micro-conflicts before they escalate.
Upgrade Your Skills with Leadership Coaching in Torontoimprovacanada
油
Unlock your potential with leadership coaching services in Toronto. Our training programs are designed to enhance your leadership skills and drive success.
UNI Concept Proposal UN Green Helmets Ministry of Peace Foundational SecurityLHelferty
油
This concept proposal from UnityNet International introduces a油paradigm shift in global peace and security, moving beyond traditional military defense.
It advocates for the creation of油"Green Helmets" or "Living Helmets,"油which are Regenerative Peacekeeping Forces (#RPFs) focused on油regenerative development, climate resilience, and foundational human security.
These forces would deploy with resources like green infrastructure and water systems to assist communities, rather than weapons, aiming to prevent conflict by addressing root causes such as resource scarcity and climate instability.
The proposal suggests establishing a油Ministry of Peace and Foundational Security油within member states to coordinate these efforts and reallocate national budgets to prioritize regenerative, civilian peacekeeping alongside military defense.
Key Topics:
-Regenerative Peacekeeping Forces
-Ministry of Peace
-Green Helmets
-Climate Resilience
-Foundational Security
Steering Excellence in Turbulent Times: A Strategic Governance Toolkitexec7
油
In todays volatile, uncertain, complex, and ambiguous (VUCA) world, strategic governance is no longer optional. It's imperative.
This 際際滷Share from TEXEM, UK equips executives, board members, and business leaders with a practical governance toolkit to navigate turbulence with resilience, clarity, and confidence.
Explore actionable insights on:
- Strengthening governance structures in crisis
- Enabling adaptive leadership in times of disruption
- Enhancing stakeholder trust and boardroom decision-making
- Developing strategic foresight and agile planning capabilities
- Building resilient organisations that thrivenot just survive
Whether you're a C-suite executive, policy leader, or aspiring changemaker, this guide offers tools to drive excellence, accountability, and strategic transformation in a fast-changing world.
Use this toolkit to lead with boldness, agility, and purposeno matter the storm.
To register for TEXEMs executive programme that builds boardroom excellence, visit: www.texem.co.uk/strategic-governance-and-leadership-steering-excellence-in-turbulent-times