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6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.

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Paul Barrs Publishing Pty Ltd
Paul Barrs Publishing Pty Ltd

Recently I was asked to run an SEO WORKSHOP for a Multi-Billion Dollar multi-national company; putting 10 of their national manages into a room with me. Here's the summary of what I told them; things you can learn from too.

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6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.

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Editor's Notes

  1. SEO lessons GIVEN TO A multi-billion DOLLAR MULTI-NATIONAL
  2. * Sells machinery to the mining sector. * Getting 1.4 m visits / month globally. * 88 optimal keywords get average 500 searches or more per month (nationally). * But currently ranking Pg 1 for only 22 of them -(of which 17 are 'brand' related).
  3. Here's what I told them -  Do Better Keyword Analysis Review On Page Content (UX) Mobile Friendliness (UX) - Pass Purposeful Internal Linking (UX) Build External Links using Content.
  4. Google wants THREE simple things - (1) Expertise (2) Authoritativeness (3) Trust !
  5. Google sees you as the EXPERT if - The content you write answers users questions fully and completely. You also aren't afraid to reference others, to 'prove' your point.
  6. Google sees you as an AUTHORITY if- The content your write is of the quality that OTHER people like, reference and speak highly of.
  7. Google sees you as TRUSTWORTHY if- You pass the 'user test': Users who trust you are more likely to share and engage and follow you across multiple platforms.
  8. Create great quality helpful content, optimise it, and then get it out to as many people as possible, continually. Your content plan is now your SEO plan - that's the KEY to Modern SEO!
  9. There were another 42 OTHER slides, but I can't really tell you EVERYTHING... Unless of course you come to one of my SEO workshops. Then I won't hold back ;) www.PaulBarrs.com