6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare
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Social media is all the craze today, but how to ensure that it drives brand loyalty? Here are six questions each executive must answer. These are the slides originally presented at the World Brand Congress 2009, at the Taj Lands End, Mumbai.
6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare
- 1. 皆鞄温壊鞄温稼一N庄乙温馨 Namaste! Web:SimpliFlying.com Founder&CEO,SimpliFlying Email:shashank@simpli鍖ying.com GlobalHeadBrandStrategy,ACAAssociates,Inc TwiIer:@simpli鍖ying
- 2. Loyalty 2.0 Howsocialmediaischangingthewayyoubuildloyalty 6quesLonstoanswerindrivingloyaltythroughsocialmedia Slumdogishtyle!
- 3. Because I said so... is so over A brand cant just say it stands for something, it needs to deliver to the speci鍖c segment
- 4. Trends from friends as transformative as search
- 5. How can you excite them? Give them something to do. Something to explore. Something common to talk about.
- 6. How can you empower them to share their (your) story? By being authentic. Stories about product or service experience?
- 7. How can you allow them to connect with each other?
- 8. How can you allow them to connect with YOU, the face behind the brand?
- 9. 皆鞄温壊鞄温稼一N庄乙温馨 Jai Ho! Web:SimpliFlying.com Founder&CEO,SimpliFlying Email:shashank@simpli鍖ying.com GlobalHeadBrandStrategy,ACAAssociates,Inc TwiIer:@simpli鍖ying