際際滷

際際滷Share a Scribd company logo

Digital Journalism Education Teach-A-Thon | Why UX Design Matters | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

Download as PPT, PDF
Journalism Interactive
Journalism Interactive

PRESENTER: Michael Humphrey, Colorado State University DESCRIPTION: Why UX Design Matters. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com

1 of 11
Download to read offline
User Experience Design In Journalism Michael Humphrey Colorado State University
User experience is not about the inner workings of a product or service. (Creator-centric) User experience is about how it works on the outside, where a person comes into contact with it. (Consumer-centric) The Elements of User Experience Jesse James Garrett
What is UX Used For? Discipline / Strategy / Philosophy Websites Devices Retail
Could UX Apply In Journalism? Peter Moorville, 2004: The UX Honeycomb
Could UX Apply In Journalism? Alex Gamela, 2011: 'JUX' Honeycomb From Usable From Desirable From Accessible
Aren't We Doing This? Let's See ...
User: Wants To Be Informed Not Overwhelmed or Misinformed How much information is useful? What are the qualities of veritification that create a sense of credibility? (Anonymous source vs. Press conference.)
User: Wants Organization Not Clutter or Confusion How are they seeking the information? What format best fits breaking news? Sentence/grafs, lists, video, social media, liveblogs, all, none?
User: Wants Interaction Not Trolling (At Least Most) Free-for-all vs. Curated conversation? What does a user expect of information that they share?
How Do We Find Out? Users & User Data A/B Testing, Surveys, Focus Groups Analytics (but be careful) Social/Comments Sentiment Meters Retention/Sentiment Testing Usability products Heat Map Analytics Mouse Tracers Navigation Flow Analytics Flowcharts/Checklists Create procedures for certain news Reflect results of UX research
How do we apply UX in the classroom? Three ideas: Spend a section of your class turning the students into users/testers. Have students apply two very different approaches to a project and conduct an A/B test. Bring a focus group of users verbally critique a group project.

More Related Content

Digital Journalism Education Teach-A-Thon | Why UX Design Matters | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

  • 1. User Experience Design In Journalism Michael Humphrey Colorado State University
  • 2. User experience is not about the inner workings of a product or service. (Creator-centric) User experience is about how it works on the outside, where a person comes into contact with it. (Consumer-centric) The Elements of User Experience Jesse James Garrett
  • 3. What is UX Used For? Discipline / Strategy / Philosophy Websites Devices Retail
  • 4. Could UX Apply In Journalism? Peter Moorville, 2004: The UX Honeycomb
  • 5. Could UX Apply In Journalism? Alex Gamela, 2011: 'JUX' Honeycomb From Usable From Desirable From Accessible
  • 6. Aren't We Doing This? Let's See ...
  • 7. User: Wants To Be Informed Not Overwhelmed or Misinformed How much information is useful? What are the qualities of veritification that create a sense of credibility? (Anonymous source vs. Press conference.)
  • 8. User: Wants Organization Not Clutter or Confusion How are they seeking the information? What format best fits breaking news? Sentence/grafs, lists, video, social media, liveblogs, all, none?
  • 9. User: Wants Interaction Not Trolling (At Least Most) Free-for-all vs. Curated conversation? What does a user expect of information that they share?
  • 10. How Do We Find Out? Users & User Data A/B Testing, Surveys, Focus Groups Analytics (but be careful) Social/Comments Sentiment Meters Retention/Sentiment Testing Usability products Heat Map Analytics Mouse Tracers Navigation Flow Analytics Flowcharts/Checklists Create procedures for certain news Reflect results of UX research
  • 11. How do we apply UX in the classroom? Three ideas: Spend a section of your class turning the students into users/testers. Have students apply two very different approaches to a project and conduct an A/B test. Bring a focus group of users verbally critique a group project.