�ݺ�ߣ

9 Privacy Clauses for a
Landing Page
PRIVACY
POLICY
PRIVACY POLICY

PRIVACY POLICY
If your website collects or uses any personal information
from your visitors, you’re legally required to provide them
with a Privacy Policy.

Personal information includes but isn’t limited to:
Email addresses
Names
Birthdates
Mailing addresses
IP addresses
Geolocation data

PRIVACY POLICY
Your website landing page is a great place to link
your Privacy Policy.
Make sure your Privacy Policy includes
these 9 important clauses.

1. What personal information
you collect

This may be the most important clause in your landing
page’s Privacy Policy.
Be specific about what information you collect both
directly and indirectly.

Information you collect directly will include information
collected through sign-up forms or during a purchase a
customer makes.
Information you collect indirectly will include information
about devices, browsing habits and automatically collected
analytics or cookies data.

9 Privacy Clauses for a Landing Page

2. Your data protection efforts

People want to know that their data is going to be secure
in your hands.
While no data security system is 100% secure, let your
users know that you at least make efforts to keep their
personal information protected.

3. When and how you share data

When people share personal information with you,
they may expect it will stay with you and only you.
If you share this information with any third parties,
you need to disclose this.
Explain when and why you’ll share information
with third parties.

Even if you have no plans to sell your business or merge
it with another, you never know what may happen in the
future.
Be proactive and include a simple Business Transfers
clause that lets your users know that their personal
information may one day be transferred to
another entity.

5. How you use the personal
information you collect

Be as specific as possible about the ways you’ll be
using the personal information you collect.
Common uses include for website optimization and
personalization, to communicate with the user and
for analytics purposes.

If you use cookies, you need to disclose this.
Even if you have a separate Cookie Policy, it’s a good
idea to include a Cookies Clause in your Privacy Policy.

Let users know:
That you use cookies
What types of cookies you use and why
How they can turn off or adjust your cookies
usage

A common reason for collecting personal information
such as an email address or phone number is for
communcations purposes.

Include a clause in your Privacy Policy that lets users know:
You may use their personal information to
communicate with them
How they can adjust contact preferences or
unsubscribe from communications

Even if you include contact information elsewhere on
your website and maybe even on your landing page,
you should still include your contact information in
your Privacy Policy.

This clause is commonly found at the very end of a Privacy
Policy and includes the company’s:
Official incorporated name
Mailing address
Email address
Phone number

9. Updates and changes to the
Privacy Policy

Your Privacy Policy is a living document and will likely
need to be updated or changed at some point.
Include a clause that lets users know that this may
happen, and how you’ll notify them of any updates
or changes.

Including these 9 clauses in your landing page’s
Privacy Policy will help keep your business legally
compliant.
It will also help your customers trust you and feel
comfortable sharing their personal information
with you.
PRIVACY POLICY

�ݺ�ߣ

9 Privacy Clauses for a Landing Page

More Related Content

9 Privacy Clauses for a Landing Page