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Lowcountry Economic Alliance Marketing Plan

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The Lowcountry Economic Alliance marketing plan has several goals: 1) Promote the Alliance's target industries of logistics, aeronautics, green construction and knowledge businesses through various media; 2) The Alliance and related organizations have been featured in several publications to date; 3) The Alliance is developing print and web advertisements and pursuing speaking opportunities to promote the region.

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Lowcountry Economic Alliance Marketing Plan
Marketing Goals To utilize free, earned, print and Internet media to promote the Lowcountry Economic Alliance’s four target areas: logistics and distribution, aeronautics, ‘green’ construction, knowledge-intensive businesses
To Date LEN, the Alliance and Marine Corps Air Station Beaufort were featured in Insights magazine. The article addressed the revolving, highly skilled workforce coming out of the air station.
To Date Progress on the development of the Jasper Ocean Terminal was featured in a two-page spread in the December issue of Cargo Business News. An ad featuring the Alliance accompanied the spread.
To Date Two ads featuring the Alliance have been developed over the past month. The stopwatch ad has been used in Cargo Business News and SC Biz Magazine.
To Date The Alliance has been asked to be part of a panel discussion regarding the future of shipping and the port industry in the Southeast. The discussion will be part of the Southeast Freight Conference, a premier event for not only the port industry but also companies that rely on the shipping industry.
To Date The Alliance will join the SC Power Team on a trade mission to the 2009 National Business Aviation Association Annual Meeting and Convention. More than 30,000 people with an interest in business aviation attend this annual conference.
The Future in Print The Alliance’s marketing team will continue to come up with appealing and thought-provoking advertisements to be placed in publications that focus on each of the four target areas for economic development.
Logistics and Distribution
Green Construction
Knowledge-Intensive
Regional Focus The Alliance will consider ad buys in smaller, regional publications that focus on the sectors we’re trying to attract to the Lowcountry. The Alliance is pursuing relationships with professionals who have ties to the Lowcountry but live elsewhere, using those people as recruiters.
Web Presence Web presence is critical to the development of the Alliance’s marketing plan, especially for the green and knowledge-intensive sectors. Buckwalterplace.com
Web Presence In addition to Web sites promoting the Alliance’s product, we also have to consider how we market on search engines and other venues.
Web Presence Currently a Web search of CareCore National and Buckwalter Place return no ad hits for either Live Oak Group or the Lowcounty Economic Alliance
Web Presence Currently a Web search of CareCore National and Buckwalter Place return no ad hits for either Live Oak Group or the Lowcounty Economic Network. It’s critical that the Alliance use all resources available to connect Internet users to the products offered locally.
Web Presence Internet advertising: PPC-Pay Per Click Comprehensive study of key words Social networks: Facebook, Linkedin, Twitter… SEO-Search Engine Optimization

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Lowcountry Economic Alliance Marketing Plan

  • 2. Marketing Goals To utilize free, earned, print and Internet media to promote the Lowcountry Economic Alliance’s four target areas: logistics and distribution, aeronautics, ‘green’ construction, knowledge-intensive businesses
  • 3. To Date LEN, the Alliance and Marine Corps Air Station Beaufort were featured in Insights magazine. The article addressed the revolving, highly skilled workforce coming out of the air station.
  • 4. To Date Progress on the development of the Jasper Ocean Terminal was featured in a two-page spread in the December issue of Cargo Business News. An ad featuring the Alliance accompanied the spread.
  • 5. To Date Two ads featuring the Alliance have been developed over the past month. The stopwatch ad has been used in Cargo Business News and SC Biz Magazine.
  • 6. To Date The Alliance has been asked to be part of a panel discussion regarding the future of shipping and the port industry in the Southeast. The discussion will be part of the Southeast Freight Conference, a premier event for not only the port industry but also companies that rely on the shipping industry.
  • 7. To Date The Alliance will join the SC Power Team on a trade mission to the 2009 National Business Aviation Association Annual Meeting and Convention. More than 30,000 people with an interest in business aviation attend this annual conference.
  • 8. The Future in Print The Alliance’s marketing team will continue to come up with appealing and thought-provoking advertisements to be placed in publications that focus on each of the four target areas for economic development.
  • 12. Regional Focus The Alliance will consider ad buys in smaller, regional publications that focus on the sectors we’re trying to attract to the Lowcountry. The Alliance is pursuing relationships with professionals who have ties to the Lowcountry but live elsewhere, using those people as recruiters.
  • 13. Web Presence Web presence is critical to the development of the Alliance’s marketing plan, especially for the green and knowledge-intensive sectors. Buckwalterplace.com
  • 14. Web Presence In addition to Web sites promoting the Alliance’s product, we also have to consider how we market on search engines and other venues.
  • 15. Web Presence Currently a Web search of CareCore National and Buckwalter Place return no ad hits for either Live Oak Group or the Lowcounty Economic Alliance
  • 16. Web Presence Currently a Web search of CareCore National and Buckwalter Place return no ad hits for either Live Oak Group or the Lowcounty Economic Network. It’s critical that the Alliance use all resources available to connect Internet users to the products offered locally.
  • 17. Web Presence Internet advertising: PPC-Pay Per Click Comprehensive study of key words Social networks: Facebook, Linkedin, Twitter… SEO-Search Engine Optimization