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A Quick Guide on How to Work With israeli Startups

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Arnon Kraft
Arnon Kraft

A presentation I gave in Sept 2020 to a leading bike brand from Taiwan about how to effectively and successfully engage and communicate with Israeli startup companies

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How to Work with Israeli Startups Arnon Kraft // CEO September 2020
A Quick Guide on How to Work With israeli Startups
15+ companies Arnon Kraft General Manager Strategic Partnerships & Sourcing Redmond, WA Arnon Kraft VP for Technology & Operations VP for Business Development Milpitas, CA / Kfar Saba Arnon Kraft Vice President Arnon Kraft Vice President Arnon Kraft Vice President Arnon Kraft Advisory Board Member Arnon Kraft Advisor & Mentor Arnon Kraft Friend & Based on my 20 years experience
Culture Business
Culture
Culture ¡°This is the best world-leading technology¡± = Showing off, not being modest = Pride, we worked hard to make this happen
Culture ¡°I was in a top military intelligence unit¡± = Arrogance, trying to scare you = Give context, show their credibility and experience
Culture Seeming not to listen = Lack of respect or care = Eagerness and excitement to move forward, already thinking about next steps
Culture Wearing jeans, T-shirt = Disrespect, lack of value for the partnership = Common startup attire
Culture ¡°I know what your problem is¡± = ¡°I know better than you what you need¡± = ¡°I did my homework to learn about your business¡±
Business
Business Why? Money, resources Access to market Commercialization experience Brand ? Out of the box innovation ? Ability to take (big) risks ? Ability to focus on a very specific niche area ? Access to technology
Business ? Establish clear problem statement ? Ensure startup business fit (Innovation & BU) ? Establish clear post demo/pilot framework ? Provide testing data
Business ? Establish strong communication process ? Provide the right connections for success ¨C BANT ? Simplify procurement process
Business ? Define a clear need ? ? In many cases = customization ? ? Agree on NRE cost ? ? Define clear go/no-go criteria for the demo ? ? Define clear next steps if pass/fail ? Successful Pilot ¨C How?
Good Luck! ×£ºÃÔË Arnon Kraft // CEO

More Related Content

A Quick Guide on How to Work With israeli Startups

  • 1. How to Work with Israeli Startups Arnon Kraft // CEO September 2020
  • 3. 15+ companies Arnon Kraft General Manager Strategic Partnerships & Sourcing Redmond, WA Arnon Kraft VP for Technology & Operations VP for Business Development Milpitas, CA / Kfar Saba Arnon Kraft Vice President Arnon Kraft Vice President Arnon Kraft Vice President Arnon Kraft Advisory Board Member Arnon Kraft Advisor & Mentor Arnon Kraft Friend & Based on my 20 years experience
  • 6. Culture ¡°This is the best world-leading technology¡± = Showing off, not being modest = Pride, we worked hard to make this happen
  • 7. Culture ¡°I was in a top military intelligence unit¡± = Arrogance, trying to scare you = Give context, show their credibility and experience
  • 8. Culture Seeming not to listen = Lack of respect or care = Eagerness and excitement to move forward, already thinking about next steps
  • 9. Culture Wearing jeans, T-shirt = Disrespect, lack of value for the partnership = Common startup attire
  • 10. Culture ¡°I know what your problem is¡± = ¡°I know better than you what you need¡± = ¡°I did my homework to learn about your business¡±
  • 12. Business Why? Money, resources Access to market Commercialization experience Brand ? Out of the box innovation ? Ability to take (big) risks ? Ability to focus on a very specific niche area ? Access to technology
  • 13. Business ? Establish clear problem statement ? Ensure startup business fit (Innovation & BU) ? Establish clear post demo/pilot framework ? Provide testing data
  • 14. Business ? Establish strong communication process ? Provide the right connections for success ¨C BANT ? Simplify procurement process
  • 15. Business ? Define a clear need ? ? In many cases = customization ? ? Agree on NRE cost ? ? Define clear go/no-go criteria for the demo ? ? Define clear next steps if pass/fail ? Successful Pilot ¨C How?