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In the modern world, there is nothing more talked about than communication. Dynamic organizations send their mangers to attend seminars on communications. Unfortunately, in Pakistan, it is one of the most neglected areas. One who can speak, thinks that he is a good communicator. Well, that is not exactly what we call communication. A person may be speaking but is not communicating if the message is not getting through. The cost of distorted message is lost time and productivity. The rules of communication run from A to Z and may be a good start to build or refine communication skills. Faiez Hassan Sayel Read less