A/B Tests of your Competition
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This document discusses using A/B testing to analyze a competitor's website testing strategy. It explains that A/B testing involves testing different versions of website elements like messages, pricing, or images to see which performs best. The tool described allows users to automatically track a competitor's A/B testing variants over time through visual timelines and email alerts of new tests. It provides step-by-step instructions for setting up monitoring of specific areas of a competitor's website through the tool.
A/B Tests of your Competition
- 1. Decode your competitors A/B testing strategy @RivalfoxCI https://www.rivalfox.com 03-15-2014
- 2. WHATS A/B TESTING? A/B testing is a very simple way to test changes on your website and identify which one produce best results
- 3. WHY CARE ABOUT COMPETITORS A/B TESTING?
- 4. 3 things you can identify
- 5. Identify what works for them a.k.a. the winners. 1
- 6. Helps you understand what kind of language they are using. 2
- 7. Learn how many experiments they run. 3
- 8. We dont have time to create all that tables. Experiment Nr. Message Date 1 Competitors Message A 02-03-2014 2 Competitors Message B 05-03-2014 3 Competitors Message C 08-03-2014
- 9. And we live in a visual world. 1 2 1 2 3
- 10. Rivalfox automatically keeps track of Title Call To Action Pricing Input Fields Pictures Full Webpage and saves it in a visual timeline.
- 11. So youll get 3 things...
- 12. Automated around the clock monitoring and recognition
- 13. Visual A/B Testing history timeline
- 14. Email notification on new variants
- 15. How to use our A/B Tracking?
- 16. Click on any competitor and click on Add Webpage 1
- 17. After you entered a website you want to monitor you should click on Portion of Webpage to be able to choose a specific area. 2
- 18. Now you can choose the specific area you want to be monitored with a simple drag & drop and name the specific area the way you would like it to appear in your email report. 3
- 19. THANK YOU. Congrats for making it so far. We would like to hear your feedback or questions: ideas@rivalfox.com