An advertising campaign used images with subtle differences and missing details to encourage people to observe closely and fill in missing words, achieving their goal of promoting oral hygiene products by demonstrating that food stuck in teeth draws more attention than physical defects. The campaign created images with small alterations to engage people and highlight the importance of dental care.
1 of 11
Download to read offline
More Related Content
Smart ad
4. Now that you had time to
quietly observe the images
What did you notice?
8. What Is Going on Here?
Fill in the missing words
___________________have created a very
smart advertising campaign to promote
their ___________ ___________