The document discusses the concept of a smaller yet stylish office, advocating for remote work to enhance productivity and work-life balance while facilitating online collaboration. It emphasizes the need to innovate business models through the integration of social media and technology, highlighting examples like virtual stores. Overall, it promotes a shift towards a new way of working that combines both in-person and digital customer interactions.
The document summarizes Facebook usage statistics from April 2012. It shows that the total number of Facebook users grew slightly to over 840 million. The fastest growing app was Socialcam and the fastest growing page was Facebook for Every Phone. Brazil saw enormous growth in Facebook users over the past 6 months and passed India to become the country with the second highest number of Facebook users. This growth in Brazil is attributed to more internet access and migration from other social networks to Facebook.
This document contains a summary of key findings from a study on the types of Facebook marketing campaigns that are most effective at driving earned media. The study found that while campaigns like coupons and giveaways attract the most entries, campaigns that encourage sharing opinions and preferences, like quizzes and polls, generate the most earned media through sharing. Tips for campaigns that drive sharing include emphasizing user personality, considering the user perspective, incentivizing sharing, using appropriate metrics, and varying campaign types. The document also provides a brief overview of some recent Facebook news articles.
The document compares the Facebook performance of Heineken and Carlsberg over a 3 month period. It finds that Heineken has over 4 million fans compared to Carlsberg's 231,000 fans. Heineken also had more people talking about the brand daily on average. While Carlsberg initially had a higher engagement rate, it dipped significantly in early October and never recovered after announcing a new marketing campaign, possibly shifting engagement to other pages.
The document provides statistics on Facebook usage such as the number of global and country-specific users, user demographics by age and gender, and lists the fastest growing apps and pages on Facebook. It also discusses a case study of a Volkswagen marketing campaign that customized classic cars with Facebook-themed features and allowed people to vote on which car they wanted to win. In addition, it briefly covers news items about the influence of Facebook posts and the potential challenges facing Google+ in competing with Facebook.
The children were enjoying themselves on holiday at the beach. Their feet splashed in the water and they smiled widely with their toes being tickled. It was described as the best holiday they had ever had without explicitly stating they were happy. The document provides an example of showing emotions rather than telling.
This monthly report provides key metrics and trends related to Facebook usage globally and in top countries. Some of the key findings include:
- Global Facebook users grew by 1.78% to 812 million in January 2011.
- The fastest growing apps were games like Hidden Chronicles and Bingo Island Community, while the most popular apps of all time remained games and platforms like Farmville and Facebook itself.
- Brazil saw a huge 38.58% increase in Facebook users, surpassing Google's Orkut as the top social network in that country.
- Beverage company Schweppes launched an app that predicts users' futures by analyzing their Facebook data and timelines.
1) The opening of a story is important to set the tone and hook the reader to continue reading.
2) Successful openings introduce characters, setting, or pose a question to intrigue the reader.
3) Examples from popular books demonstrate different types of effective openings, including descriptions of characters, settings, actions, dialogue, or posing intriguing questions.
This monthly report provides key metrics and trends related to Facebook usage globally and in top countries. Some of the key findings include:
- Global Facebook users increased 1.78% to 812 million in January 2011.
- The fastest growing apps were games like Hidden Chronicles and Bingo Island Community, gaining millions of users monthly.
- The most popular apps of all time remained games and utilities like Farmville and Facebook itself.
- Brazil saw a huge 38.58% increase in Facebook users, surpassing Google's Orkut as the top social network in that country.
This document discusses different ways to start a story and provides examples of each. It mentions that stories can begin with dialogue, description, or by introducing a problem. It then shows short examples starting with a dialogue between two friends, a description of a shining orb in nature, and establishing a problem of being followed without knowing. The document suggests choosing one of these three methods to launch a new story and engage the reader.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and body by lowering heart rate and blood pressure. Meditation may also have psychological benefits like improved focus, emotional regulation, and reduced reactivity to stress.
This document provides guidelines for evaluating the reliability and credibility of sources for research. It discusses characteristics of reliable sources such as educational (.edu), government (.gov), and nonprofit (.org) websites. Blogs are generally not considered reliable fact-based sources. Online magazines, journals, and news sources can be credible if they cite evidence and are fact-based rather than opinion-oriented. Reliable sources provide accurate information, cite authoritative sources, and are objective and up-to-date. Students are then instructed to use these guidelines to research a topic, take notes from multiple perspectives, form an opinion supported by facts, and create a project to promote their view and draw attention to the issue.
This document provides guidance for writing a persuasive editorial. It outlines the typical parts of an editorial which include stating an opinion, providing reasons and facts to support the opinion, addressing counterarguments, and offering suggestions. Students are instructed to choose a topic, research it, make an argument outline, and draft the editorial in five paragraphs addressing the typical parts. They are then told to revise, edit, and potentially submit the editorial for publication. The goal is for students to understand how to craft a well-structured, evidence-based persuasive piece on a topic of their choosing.
This document provides questions to help summarize a picture by considering where it was taken, what is happening and why, what will happen next, and looking at the characters by considering why they are there, how they feel, what they want to do, and what they will do next.
The document provides instructions for students to write a news story on a topic of their choosing. It outlines 8 steps for completing the project, including brainstorming topics, researching the selected topic, organizing facts, writing the story, editing, and creating a final news story in written, audio, or video format. Students are directed to include elements such as a headline, lead, quotations, facts arranged from most to least important, and sources. They are also told to use an active voice, precise language, varied word choices, and unbiased reporting.
The poem describes the Titanic as gigantic and grand, as tall as the Eiffel Tower, making one feel safe. It describes the ship as graceful, amazing, and luxurious. However, the poem notes that the Titanic sank, waving its last goodbye, and that the great Titanic is no more.
1) The opening of a story is important to set the tone and hook the reader to continue reading.
2) Successful openings introduce characters, setting, or pose a question to intrigue the reader.
3) Examples from popular books demonstrate different types of effective openings, including descriptions of characters, settings, actions, dialogue, or posing intriguing questions.
This monthly report provides key metrics and trends related to Facebook usage globally and in top countries. Some of the key findings include:
- Global Facebook users increased 1.78% to 812 million in January 2011.
- The fastest growing apps were games like Hidden Chronicles and Bingo Island Community, gaining millions of users monthly.
- The most popular apps of all time remained games and utilities like Farmville and Facebook itself.
- Brazil saw a huge 38.58% increase in Facebook users, surpassing Google's Orkut as the top social network in that country.
This document discusses different ways to start a story and provides examples of each. It mentions that stories can begin with dialogue, description, or by introducing a problem. It then shows short examples starting with a dialogue between two friends, a description of a shining orb in nature, and establishing a problem of being followed without knowing. The document suggests choosing one of these three methods to launch a new story and engage the reader.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and body by lowering heart rate and blood pressure. Meditation may also have psychological benefits like improved focus, emotional regulation, and reduced reactivity to stress.
This document provides guidelines for evaluating the reliability and credibility of sources for research. It discusses characteristics of reliable sources such as educational (.edu), government (.gov), and nonprofit (.org) websites. Blogs are generally not considered reliable fact-based sources. Online magazines, journals, and news sources can be credible if they cite evidence and are fact-based rather than opinion-oriented. Reliable sources provide accurate information, cite authoritative sources, and are objective and up-to-date. Students are then instructed to use these guidelines to research a topic, take notes from multiple perspectives, form an opinion supported by facts, and create a project to promote their view and draw attention to the issue.
This document provides guidance for writing a persuasive editorial. It outlines the typical parts of an editorial which include stating an opinion, providing reasons and facts to support the opinion, addressing counterarguments, and offering suggestions. Students are instructed to choose a topic, research it, make an argument outline, and draft the editorial in five paragraphs addressing the typical parts. They are then told to revise, edit, and potentially submit the editorial for publication. The goal is for students to understand how to craft a well-structured, evidence-based persuasive piece on a topic of their choosing.
This document provides questions to help summarize a picture by considering where it was taken, what is happening and why, what will happen next, and looking at the characters by considering why they are there, how they feel, what they want to do, and what they will do next.
The document provides instructions for students to write a news story on a topic of their choosing. It outlines 8 steps for completing the project, including brainstorming topics, researching the selected topic, organizing facts, writing the story, editing, and creating a final news story in written, audio, or video format. Students are directed to include elements such as a headline, lead, quotations, facts arranged from most to least important, and sources. They are also told to use an active voice, precise language, varied word choices, and unbiased reporting.
The poem describes the Titanic as gigantic and grand, as tall as the Eiffel Tower, making one feel safe. It describes the ship as graceful, amazing, and luxurious. However, the poem notes that the Titanic sank, waving its last goodbye, and that the great Titanic is no more.